Target Plus Marketplace is a popular eCommerce platform that provides a space for third-party retailers to sell their products. Alongside other major marketplaces like Amazon and Walmart, Target has become a go-to destination for online shoppers looking for a wide range of products. Target’s entry into the eCommerce market in 2019 has allowed the company to expand its offerings and provide customers with even more options.
Target Marketplace, also known as Target+, is a unique platform that differs from other online marketplaces like Amazon and Walmart. Target+ is an invitation-only platform, which means that only select third-party retailers are able to partner with Target to offer their products to customers. The goal of Target+ is to provide loyal customers with a wider range of high-quality products, including food, furniture, apparel, and household essentials, by partnering with the best specialty and national brands.
Take Advantage of Target Seller Marketplace And Boost Your Brand Recognition
Mach 1 Design Internet Marketing Agency provides an opportunity for brands to take advantage of Target’s expanding customer base both online and in their physical stores through their Target Plus Marketplace marketing services. By optimizing your products for the Target Plus Marketplace, you can increase your visibility and reach a wider audience. Don’t miss out on this chance to grow your brand!
In addition to providing Target eCommerce services, our team of experts can assist you in developing a Target Plus Marketplace marketing strategy that will enable you to establish a strong digital presence on various online marketplace platforms. We can guide you through the process of becoming a partner merchant on Target’s online platform and help you expand your reach to new customers.
How To Sell on Target Plus
Get Invited and Grow Your Business
Target Seller Marketplace is selective in expanding its Target listings, using an invitation-only process. This approach ensures that Target’s more than 100 million active guests receive top-quality product assortments and convenient experiences from trusted partners. Target carefully chooses its partners to maintain its high standards and provide the best possible service to its customers.
Target has over 100 partner online sellers, featuring well-known and respected brands like Mizuno USA, Serenity Health & Home Decor, and Kaplan Early Learning Company. As Target continues to refine its product categories, it intends to expand its list of partner online sellers.
How To Get Invited To Target Marketplace
If you’re interested in becoming a Target Marketplace seller, you’ll need to receive an online invitation from Target and have it approved. Once you’ve been approved and have a valid Target Seller Marketplace account, you’ll be able to access the Whitelisting Rules and Approval Settings that Target has put in place. These rules will help you determine which types of items you can include in your Target product listings.
It’s important to note that if you’re using Target Marketplace, you won’t be able to use Cross Border Trade Services. This means that shipping is only available within the United States. Also, while Target’s partner online sellers can create their own storefront, Target Marketplace still has control over the customer experience.
Selected brands must meet the following requirements to sell on Target Marketplace:
All Target partners online must have a business and bank presence in the U.S.
Ensure the price of brand offerings on the Target product listings are at par with other sales channels.
Convert images into JPG format and RGB mode and keep minimum image dimensions to 1200 x 1200px and maximum dimensions to 2400 x 2400px.
Ensure images don’t have promotional language, watermarks or graphic content.
Ensure all products on the Target listings have Global Trade Item Numbers (GTIN) or Universal Product Codes (UPCs).
Ship orders within 24 hours and maintain a transit time of no longer than five days.
How Much Is the Commission Rate When You Sell on Target Plus Marketplace?
If you’re an online seller looking to expand your reach, Target Marketplace may be a good option for you. However, keep in mind that in order to sell on this platform, you’ll need to pay a commission rate or referral fee of 5-15 percent. While this rate is comparable to Amazon Vendor Central and even lower than some other online marketplaces, it’s important to factor in this cost when considering Target as a potential partner.
If you’re a seller on Target.com, you may want to check out the Referral Fees section on the eCommerce store. This section allows you to view any special referral fee settings that may apply to you. By default, the commission rate for third-party retailers is determined by the subtype base referral fees.
Jumpstart Your Target Plus Marketplace Marketing Today
Our online marketing team is here to help! In addition to providing Target Plus SEO solutions, we also offer guidance on how to sell effectively on Target Marketplace and boost your overall optimization process. Let us help you achieve your revenue goals.
Reach out to one of our Target Plus Marketplace marketing experts and let’s discuss your custom Target Plus listing optimization and other Target Marketplace services suited for your brand.
Why Sell on Target Marketplace?
Target has become a household name in the U.S. due to its reputation for offering a carefully curated selection of products at affordable prices. The store’s well-built inventory is constantly updated to keep customers coming back for more. It’s no wonder that shoppers of all ages prefer to shop at Target for their everyday needs.
Target+ is a program that aims to make shopping more convenient for customers, and by joining Target Marketplace, sellers can reach a wider audience. This includes families, entrepreneurs, and young professionals, providing a great opportunity to expand your market and increase sales on Target.
Here are more reasons getting invited to sell on Target is good for your business:
Access to loyal Target shoppers
Ability to conceptualize the best product assortment strategy for mutual growth
Limited competition
Integrated partners online Target listings
Enhanced digital capabilities to reach out to customers
Secure market share
Extensive application process to reduce seller issues
Leverage is a key strategy used by Target Marketplace to meet the growing demand for online shopping. By utilizing its physical stores to fulfill online orders, Target is able to provide customers with fast and convenient service. In addition, Target plans to open sorting centers to handle and deliver merchandise from its online partners. The ultimate aim of Target Plus is to ease the burden of fulfilling online orders for its partners and provide a seamless shopping experience for customers.
Maximize the opportunity to sell on Target. Partner with our Target Plus Marketplace marketing company and get custom Target Plus Marketplace Marketing services tailored to your needs and goals.
Thrive offers Target Plus SEO services to help increase your sales on Target’s eCommerce platform. Our team of Target Plus Marketplace marketing experts conducts thorough research on keywords and product search volume to optimize your Target listings and attract more organic traffic to your Target+ storefront. We use data-driven strategies to enhance your Target Plus Marketplace marketing SEO, ensuring that your product attributes are complete and selecting the most effective product images to drive clicks, conversions, and positive reviews.
Target Plus Content Writing
Target Plus Marketplace marketing optimization involves a significant focus on content marketing. At Thrive, we work with you to establish your Target Plus Marketplace marketing optimization objectives and utilize your customer data to develop product descriptions and content that aligns with your brand and appeals to your target audience. Our Target Plus marketing experts adhere to Target and Google guidelines to create product descriptions that follow best practices and enhance your online presence.
Category and Subcategory Targeting
Target Plus optimization can help your products show up on relevant search results by providing appropriate category and subcategory suggestions for your Target listings. Our Target Plus Marketplace marketing experts conduct thorough research to ensure that your products are properly categorized and easily discoverable by your target customers. With our Target Plus Marketplace marketing services, you can optimize your Target product listings and increase your chances of reaching your desired audience.
Shipping Guidelines Best Practices
Navigating the world of shipping can be overwhelming, especially when it comes to following Target Plus’ guidelines. That’s why our team of marketing experts has put together a comprehensive guide to help you choose the best shipping carrier and method for your needs. From understanding shipping volumes to comparing rates, our Target+ shipping best practices guide will streamline your Marketplace management and ensure a smooth shipping process.
Target Plus Listing Optimization
Target Plus Listing Optimization is a service that helps third-party retailers improve their presence on the Target Marketplace and increase their market share. Our team conducts a thorough analysis of your product listings, performs market research, and manages ongoing optimization to ensure your products are visible and competitive. We also offer duplicate product analysis and listing reclamation to further enhance your presence on the Target Marketplace. With our Target Plus Marketspace marketing services, you can optimize your listings and grow your business on Target.
Competitor Benchmarking
Competitor benchmarking is a crucial aspect of any successful digital marketing strategy. By analyzing your Target Plus Marketplace marketing and evaluating your current methods, you can identify areas for improvement and gain a competitive edge. Our team of Target Plus specialists conducts regular product and price point analysis to assess your brand’s strengths, weaknesses, opportunities, and threats (SWOT). With these insights, we can develop actionable strategies to help you better sell on Target.com and achieve your business goals.
Why Choose Thrive for Your Target Plus Marketplace Marketing
Target Plus Monthly Management
Thrive offers comprehensive Target Plus Marketplace marketing services that go beyond just setting up and optimizing your storefront. Our team provides ongoing monthly management to ensure that your Target listings continue to generate profitable results for your business. This includes regular audits of your product listings and tailored recommendations for how to effectively sell on Target. With our Target Plus Monthly Management, you can trust that your online presence is in good hands.
Integrated Target Plus Digital Marketing Solutions
Looking for a comprehensive solution to optimize your Target Plus Marketplace marketing presence? Our online marketing agency offers a range of services to help boost your eCommerce business, including social media marketing, SEO, and PPC advertising. We can even design a custom website to help you expand your reach globally. Trust us to provide integrated Target Plus digital marketing solutions that meet your unique needs.
Client Dashboard Setup and In-Depth Reporting
Our team takes care of the technical aspects of your Target Plus listing optimization, including setting up a client dashboard for you to easily monitor important metrics like click-through rates, traffic, and conversions. Additionally, our Target Plus Marketplace marketing team will handle campaign monitoring and provide in-depth reporting during scheduled consultations with your in-house representatives. This allows you to focus on your core operations while we ensure your Target+ metrics are performing optimally.
Target Marketplace SEO Experts
At Thrive, we have a team of skilled SEO experts who specialize in optimizing Target Plus Marketplace marketing for eCommerce businesses. Our team is well-versed in all aspects of Target Marketplace optimization and stays up-to-date with the latest industry trends to ensure our strategies are effective and profitable. We offer Target Plus Marketplace marketing services that are backed by thorough research and data analysis, so you can trust that your eCommerce business is in good hands with us.
In-House Media Specialists
If you’re running a Target Plus Marketplace storefront and don’t have the time to manage your product shoots, don’t worry! Our team of in-house media specialists and eCommerce web design experts can take care of everything for you. We use top-of-the-line cameras and photo editing tools to ensure that your products are well-lit and meet all of Target Plus’s product photography specifications. With our help, you can focus on other aspects of your business while we handle the visuals.
Custom eCommerce Marketplace Solutions
Looking to expand your online sales beyond your own website? Our eCommerce agency offers more than just our Target Plus Marketplace services. We also provide Amazon SEO, Amazon PPC, and Amazon marketing services to help you reach a wider audience. Plus, we’re always working to develop custom marketing solutions that will help you grow your business and increase your sales. Let us help you take your eCommerce business to the next level!
