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Michael Piri Case Study Hero

Since Inception

0 %
increase in new website traffic
0 %
increase in conversions
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increase in new clients

Michael Piri graduated with Honors from the American University of Paris with a B.A. in International Politics and International Law. He then returned to the United States to get his Doctor of Jurisprudence from Saint Mary’s Law School in San Antonio, Texas.

Michael became passionate about law while interning at the International Court of Arbitration in Paris, France, and has pursued and practiced law ever since in many different fields, including Veteran Disability, Personal Injury, Criminal Defense, Immigration, Business Torts, Family Law, and Consumer Protection.

Michael is fluent in Spanish and French and has a conversational level Greek and Farsi. He enjoys practicing these languages daily with his immigration clients.

When not at work, Michael enjoys exercising, researching the latest developments in law, and hanging out with the family at the ranch.

Competition Analysis

We noticed that one of Piri Law’s competitors in Dallas, TX was doing very well and had very little digital platform presence on the internet. As a result of our findings, we looked deeper into the Immigration Law firm’s digital competition in Dallas and found the opportunity to quickly rank in Google SERPs and reach page 1 of organic searches for Immigration Law was very high. We developed a strategy to create a new Michael Piri website with high user experience (UX) and we developed a new law practice mission statement and unique value proposition. We further designed client appeal vanity videos and photos and added website mobile optimization with Immigration clients as the focus audience.

Piri Law Firm Google reviews were sparse by comparison to the #1 ranking competitor but acceptable, nonetheless. We recommended Piri Law establish an aggressive Google review campaign among existing and past clients and further set up a standard operating policy in the office to obtain Google reviews and client testimonials.

We developed a 30+ page comprehensive Digital Marketing Strategy for Piri Law Firm to be funded and executed in 2022 & 2023.

The strategy included:

Phase I- recommended and executed See:

  • Newly designed UX superior high-converting website with updated on-page content,

  • Mobile Optimized

  • New mission statement

  • New Unique Value Proposition

  • Chatbot for enhanced UX,

  • Cameo video on the homepage expanded and indexed thought leader content marketing strategy and campaign to earn greater Google organic search visibility and to rank higher in Google searches for the main practice focus areas and principal organic searches

  • Photos & videos displaying what it feels like to be Piri Law client

  • Expanded client information with more in-depth client experience information

  • Expanded practice area descriptions with photos & videos.

  • Specific focus on Immigration and Crimmigration Law for world-wide client appeal & attraction

  • Expanded Client Testimonials page

  • Results page for client outcomes

  • Website in English and Spanish

  • Communities we serve pages for all practice areas

Phase II

  • Google My Business account with Google reviews process 

  • On-page SEO and page indexing to enhance on-page SEO for better Google ranking in organic search.

  • New, fresh audience appealing thought leader content focused on client relevant content written, SEO optimized, Indexed, formatted, cross referenced and published to website in English & Spanish (30 articles)

  • Native video thought leader content SEO optimized and published in website (Work in progress)

  • Google Ads (PPC) campaign with $1,000.00 per month spend focused on top organic search words and phrases for Immigration Law

  • AI enhances Robot videos for practice areas and general practice Law firm objective recommendation language

  • Google certification for Local service ads for Piri Law Firm

  • Social media posting


Phase I & Phase II of the comprehensive Digital Go-to-Market Plan fully executed except native video production.

The results are astounding! Piri Law Firm new website monthly traffic has increased over 8000% with 4000 website visitors in the last 90 days via 76% organic search & 67% mobile smart phone generated searches.

The chatbot, email system, and telephone calls are producing website visitor conversions. The new website has produced 274 conversions over the last 90 days or 91 per month equaling 3 per day which are generating 22 active new immigration related cases per month.  

Google (ahrefs) reports Piri Law is currently ranking for 692 keywords/Key phrases. now ranks #1 or near the top on page 1 of Immigration lawyers for almost every town in Dallas and surrounding cities organic searches. Piri Law and Michael Piri with the help of Mach 1 Design has accomplished its goal of becoming one of the most visible and recognizable Immigration law firms in DFW. 

Google Analytics:

Piri Law Firm G4
  • 17,043%      Increase in website traffic value
  • 16,978%      Increase in new website users
  • 8,332%        Increase in website sessions
  • 8,725%         Increase in Conversions

Estimated monthly SEO clicks value $13k

Piri Law Firm Spyfu
  • Build Custom Designed Website in English & Spanish for Michael Piri Law Firm


  • 12        New communities served pages added to add reach to marketing campaign
  • 35        New thought leader articles SEO optimized, published in 
  • English & Spanish
  • 29        New Practice area pages added



  • 1,031  Additional organic keywords added & growing
  • 490     Organic keywords now ranking
  • 415     Improved rankings & growing
  • Estimated monthly SEO clicks value $13k
Michael Piri Law Firm Case Study Digital Marketing Agency


  • Added Payment to website
  • Added Google Reviews & Testimonies to website; update testimonies intermittently
  • Added Results page to the website
  • Added additional URLs linked to the website
  • Updated results page with new case results intermittently
  • Added Personal Injury practices to the website
  • Added Immigration EAD practice areas to the website
  • Added Google reviews and client testimonials intermittently
  • Began working on backlinks
  • Issued press release about new office opening to gain media medallions

Michael Piri Law Firm digital marketing results 2023

  • Website users up 3,549%
  • Conversions up 4,489%
Michael Piri Law Firm Case Study Digital Marketing Agency
Michael Piri Law Firm Case Study Digital Marketing Agency

Michael Piri Law Firm digital marketing results January 1, 2024 through March 1, 2024

  • Website users up 76%
  • Conversions up 85%
Michael Piri Law Firm Case Study Digital Marketing Agency
Michael Piri Law Firm Case Study Digital Marketing Agency
Michael Piri Law Firm Case Study Digital Marketing Agency
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