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Mach 1 Design | Top-Rated Amazon Posts Management Experts
Mach 1 Design has been helping businesses with Amazon Posts Management for over 15 years. Our team of experts is ready to help accelerate your business growth now.
What Are Amazon Posts?
Amazon Posts is a social media initiative by Amazon that aims to promote brand and product discovery. It is a part of Amazon Advertising and allows sellers to feature their products through carefully curated lifestyle content.
Amazon ensures that your Posts are shown to an audience that is interested and relevant to your product. This allows shoppers to easily find and purchase the associated Amazon product directly from your listing.
At the moment, Amazon Advertising Posts is in its beta testing phase. This means that it is still being developed and improved. However, during this beta phase, it is free to use for sellers and vendors who are enrolled in Amazon Brand Registry in the United States.
Amazon Post Elements
Amazon Posts are similar to regular social media posts, featuring your brand logo, name, image, and caption. However, what sets Amazon Posts apart is the ability for shoppers to follow your posts and receive updates. Additionally, they have the option to purchase the product directly from the post, making it a unique buying feature.
- Profile banner: Displays your brand name and logo
- Custom image: Uploaded images that help showcase your products
- Category tags: Relevant product categories automatically tagged by Amazon
- “Show product” icon: Displays an associated product listing preview
- Caption text: Customized Post captions to communicate your message
Where To Find Amazon Posts
To find Amazon Posts, shoppers can access them primarily on the mobile app or mobile web browser. On product detail pages, there is a section labeled “Related Posts” where shoppers can view the posts. By clicking on the image, they can see a feed of related posts. Additionally, shoppers can click on the category tags to navigate to the category feed or click on the seller logo or name to open the seller’s brand feed.
Product Page Carousel
- Product Detail Page: On the Product Detail Page, you will find a carousel of Posts labeled “Related Posts” located towards the bottom of the page, just above the “Customer Questions” section.
Related Posts Feed
- Related Posts Feed: A vertical feed is displayed after clicking on an image in the related Amazon product feed or “Related Posts.” This feed provides additional content or products that are related to the original image or post.
Category-Based Feed
- Category Feed: A category feed is a vertical feed that appears after clicking on one of the category tags.
Brand Feed
- Brand Feed: A brand feed is a vertical feed that is displayed after clicking on the profile banner of a brand.
Here’s an expert tip: While most shoppers view posts on mobile, there is a way to access posts on desktop. Sellers are provided with a unique and case-sensitive URL or link to their brand feed. The format for this link is amazon.com/posts/brand/YourBrandName.
A unique URL is a specific web address that is assigned to a particular page or content. It can be used to direct people to a specific location on the internet, such as a shoppable brand feed. This URL can be shared on various platforms, including social media, SMS, and email marketing campaigns, to encourage users to visit and engage with the content. For example, you can include the unique URL of your brand feed in a Facebook or Instagram post to invite your followers to explore and shop from your feed on Amazon.
Why Use Amazon Posts Management?
Amazon Posts offers a valuable social media experience for both shoppers and sellers on the platform. With engaging content and a seamless shopping experience, it provides an ideal platform for brands to expand their reach and connect with their online audience. This Amazon social media marketing solution is not only effective but also free, making it a great opportunity for brands to maximize their visibility and engage with more shoppers.
Boost Product Discovery and Sales
Boosting product discovery and sales is made easier with Amazon Posts. This feature provides shoppers with a new avenue to find your product listings and learn about your brand. With a direct link to your brand feed on the Amazon app, mobile browser, and desktop, you can increase your brand visibility and maximize your revenue opportunities. By utilizing this additional customer touchpoint, you can enhance your presence on Amazon and drive growth for your business.
Show Up on Competitor Listings for Free
Typically, brands have to pay in order to be featured on competitor product detail pages. However, with Amazon Posts, this feature is free and automated. By creating eye-catching Posts, you can differentiate yourself from your competitors. Currently, it is free to use, so there is no risk in trying it out. If you need assistance, our Amazon advertising agency can help you make the most effective use of your time and resources with Amazon Posts.
Showcase Your Products Creatively
When using Posts on Amazon, you have the freedom to showcase your products in a more creative and engaging way. Unlike the traditional product listing rules that require plain images on a white background, you can now use lifestyle images and write captions that resonate with your audience (within the guidelines set by Amazon). This allows you to take your followers on a visual journey and provide social proof for your products. It’s an opportunity to showcase your brand’s personality and create next-level content on Amazon.
Build Your Community on Amazon
Create a thriving community on Amazon by utilizing posts to showcase your brand and connect with your followers. In today’s digital landscape, it’s crucial to go beyond simple transactions and foster meaningful relationships with your audience. Our specialized Amazon agency excels in comprehensive marketing strategies that encompass the entire customer journey, allowing you to effectively communicate your brand story and engage with your ideal customers.
What’s Included With Mach 1 Design’s Amazon Posts Services
Amazon Posts Profile Creation and Set Up
In order to create an Amazon Posts profile, you will need to log in using your advertising console or Seller Central credentials. It is important to ensure that you have the necessary prerequisites in place before getting started, such as having the appropriate type of Amazon account, being registered with Amazon Brand Registry, and having an Amazon Store. Our Amazon advertising agency can assist you with overcoming any obstacles you may encounter during the process of creating your Posts profile.
Amazon Advertising Posts Strategy
To optimize the visibility and engagement of your Amazon Advertising Posts, Amazon determines where they will appear based on relevance and engagement. Our team at the Amazon agency will create a personalized strategy to maximize the reach of your Posts, increase engagement, and expand your follower base. We will carefully curate your brand feed and schedule your Posts, as higher levels of engagement will result in increased visibility from Amazon.
Stellar Product and Lifestyle Content
Stellar Product and Lifestyle Content is a service that helps brands showcase their products in a unique and engaging way. Through our exceptional lifestyle content, we aim to make your brand relatable to consumers and influence them to make a purchase. Additionally, we prioritize providing high-quality and well-optimized product images for your product listings, ensuring a visually appealing and user-friendly experience for your customers.
Amazon Post Optimization
To optimize your Amazon Posts, we make sure that the correct ASIN and product listing are linked to each post. Our services focus on optimizing your product details, pricing, and star rating using effective techniques for Amazon product listing optimization. This helps to increase conversions and maximize the performance of your posts.
Amazon Post Creative Submission
When submitting your Amazon Posts for approval, we adhere to best practices to ensure that your creatives meet the necessary requirements. This includes formatting the posts to maximize functionality and optimize visual elements. We also make sure that each image aligns with Amazon Posts’ creative acceptance policies regarding color format, display aspect ratio, file format, maximum file size, and resolution. If any creatives are rejected, we work to resolve the issue and find a suitable solution.
Amazon Post Copywriting
Our team specializes in crafting compelling Amazon Post captions that align with your brand’s unique voice and emphasize your unique selling points. We understand the importance of a clear call-to-action to drive conversions, and we ensure that your captions effectively urge browsers to become buyers. Additionally, we are well-versed in the specific restrictions on caption text imposed by Amazon, allowing us to think creatively while still adhering to their guidelines. Trust our Amazon marketing agency to deliver captivating and compliant copy for your Amazon Posts.
Amazon Posts Analytics
Amazon Posts Analytics offers valuable insights into the performance of your Amazon Posts. With data on viewable impressions, engagement, and engagement rates, you can see how many shoppers viewed your Post and how many clicked on it. This information allows you to determine the best times to publish your Posts for maximum ROI. By analyzing the performance of your Posts and understanding what resonates with your followers, you can optimize your marketing strategy and make data-driven decisions to drive better results.
Quality Assurance
Quality assurance is an essential part of our process for all Amazon content. We have strict monitoring in place to ensure that your posts are published correctly, load in a timely manner, and are displayed properly. Our goal is to make sure that every post captures the attention of your followers and helps you stand out from your competitors. Rest assured that we adhere to all Amazon Post compliance guidelines, so you can trust that no prohibited products or content will be posted.
Other Amazon Services Offered by Mach 1 Design
Amazon Marketing Services
If you want your products to shine in a crowded marketplace, you need a strategic approach. Our Amazon marketing services are designed to increase the visibility and sales of your products using both organic and paid strategies. We enhance your brand’s presence on and off Amazon by utilizing highly targeted Amazon display ads and implementing a comprehensive marketing strategy that is customized to your specific needs.
Amazon SEO
Amazon SEO is a service that focuses on optimizing your product detail pages on Amazon to improve your visibility and attract your target customers. Our team of SEO experts conducts thorough keyword research to identify the most relevant search terms for your business. We strategically incorporate these keywords into your product listings to increase your chances of being found by potential customers. Additionally, we work on enhancing the quantity and quality of your Amazon reviews to further boost your discoverability and credibility.
Amazon Advertising PPC
When it comes to Amazon Advertising, you can rely on the expertise of Mach 1 Design to find the right solutions for your business and advertising objectives. We offer a range of options, starting with product display ads that are charged per click by Amazon. As we progress, we can help you maximize the benefits of the Amazon DSP demand side platform. Our team is skilled in creating top-notch Amazon banner ads, video ads, sponsored product ads, and more.
Amazon DSP Advertising
Developing a comprehensive strategy is crucial for a successful Amazon DSP advertising campaign. With our expertise in Amazon marketing services, we can deliver impactful outcomes through a focused and precise display advertising strategy on Amazon. Our team takes the time to fully comprehend your specific goals for Amazon display advertising and crafts a personalized plan that will help you achieve them.
Amazon Storefront & Branding
When it comes to your Amazon storefront and branding, Mach 1 Design understands the importance of making a lasting impression on your online shoppers. With Amazon A+ Content, we go beyond the standard product details and offer a creative layout that includes visually appealing product images and descriptions. Our goal is to capture the attention of your target audience with attractive photos and strategically arranged text, ensuring that your brand stands out from the competition.
Amazon Seller Consulting
If you’re an Amazon seller looking to optimize your business and stay ahead of the competition, our Amazon Seller Consulting services are here to help. Our team of experts will analyze your key metrics, such as product views, clicks, and site visits, to provide you with a comprehensive evaluation of your Amazon performance. Additionally, we’ll conduct a thorough competitor analysis to identify areas for improvement and regularly provide recommendations to enhance your results. With our guidance, you can ensure that your business adapts to the ever-changing needs of your customers and achieves success on the Amazon platform.
Why Choose Mach 1 Design for Your Amazon Posts Services
Amazon Posts Analytics
Amazon Posts Analytics offers valuable insights into the performance of your Amazon Posts. With data on viewable impressions, engagement, and engagement rates, you can see how many shoppers viewed your Post and how many clicked on it. This information allows you to determine the best times to publish your Posts for maximum ROI. By analyzing the performance of your Posts and understanding what resonates with your followers, you can optimize your marketing strategy and make data-driven decisions to drive better results.
Custom Amazon Advertising Posts Strategy
At Mach 1 Design, we understand that every business is unique and requires a customized approach to Amazon advertising. That’s why we take the time to fully understand your business goals and budget, and then develop a tailored strategy to maximize your results. Our dedicated Amazon marketing manager will work closely with you to create a multifaceted approach that drives the specific outcomes you’re looking for.
Content Marketing Expertise
To achieve success on Amazon, it is crucial to have a strong content marketing strategy. Amazon Posts focuses on visually appealing and engaging content, so it is important to think creatively and find innovative ways to showcase your products. With over 15 years of experience in the digital marketing industry, Mach 1 Design can be your trusted partner in achieving success on Amazon.
We Specialize in eCommerce Marketing
As a comprehensive eCommerce marketing agency, we go beyond just Amazon marketing. Our team specializes in eCommerce optimization, SEO, PPC, and web design services. We understand that successful eCommerce sales require more than just visually appealing product photos. That’s why we focus on utilizing all of your brand’s resources and paying close attention to customer questions and reviews. By gaining valuable consumer insights, we can enhance your SEO and online content to drive better results for your business.
We Stay Ahead of the Curve
At our agency, we pride ourselves on staying ahead of the curve when it comes to Amazon marketing. We make it a priority to stay informed about the latest industry trends and developments, ensuring that our strategies are always effective and up-to-date. Currently, we are closely following the beta release of Amazon Posts and will adjust our social media approach accordingly to maximize the promotion of your brand.
Transparency and Measurable Results
At Mach 1 Design, we prioritize transparency and measurable results in our Amazon management services. Our team understands the importance of Amazon product listing optimization and utilizes meticulous analytics and tracking to ensure accurate data. Your dedicated Amazon marketing manager will employ advanced performance tracking methods to make informed decisions. We believe in keeping you informed and provide access to your data at any time, as well as sending regular progress reports.
Mach 1 Design Digital Marketing Expertise
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This involves researching and selecting relevant keywords, optimizing your website’s content and structure, and building high-quality backlinks to your site. By implementing these white hat SEO practices, our team can help increase your website’s visibility and attract more organic traffic. We also track your progress using tools like Google Search Console to continually improve your SEO strategy and drive more conversions for your business.
Web Design and Development
At Mach 1 Design, we specialize in designing and developing websites that are tailored to your business needs and goals. Our team creates visually appealing and mobile-friendly websites that are optimized for search engines, ensuring that your site is easily discoverable by potential customers. We strategically place important elements on your site and use clear calls-to-action to encourage visitors to take action. We also simplify form fields and create content that speaks directly to your target audience. Plus, we avoid using carousels and rotating sliders, which can be distracting and negatively impact user experience.
Social Media Marketing
Looking to reach a wider audience and promote your business on social media? Our digital marketing agency specializes in creating effective social media campaigns that engage your followers and drive growth. We start by understanding your business goals, analyzing your competitors, and studying your customers’ online behavior. With this information, we develop personalized social media brand management and paid advertising strategies that are designed to help your business succeed. Let us help you take your social media marketing to the next level!
Online Reputation Management
In today’s digital age, your online reputation can have a significant impact on your business or personal success. That’s why it’s important to manage and improve your online presence. Our internet marketing agency can help with online reputation management by partnering with Rize Reviews to enhance your review generation, monitoring, and response publishing strategies. We use advanced software to streamline your ORM practices and increase the number of positive reviews you receive, ultimately leading to greater success.
Content Writing & Optimization
Effective content writing is essential for any website, as it not only drives traffic but also improves your search engine rankings. At Mach 1 Design, we understand the importance of quality content and have a team of skilled writers who can create engaging and informative content for your website. Our writers keep themselves updated with the latest industry trends and Google guidelines to ensure that your content is optimized for search engines. We use attention-grabbing headlines, relevant keywords, and visual aids to make your content more appealing and easy to read. Trust us to deliver content that will help your website stand out from the crowd.
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of improving your website’s ability to turn visitors into customers. It involves analyzing user behavior, identifying areas for improvement, and implementing changes to increase the likelihood of a conversion. At Mach 1 Design, we offer CRO services that focus on optimizing your website for mobile and voice search, creating clear and concise landing pages, and simplifying site navigation to promote better conversions. With our help, you can move more visitors through the sales funnel and increase your conversion rate.
Pay Per Click Management (PPC)
Pay Per Click (PPC) marketing is a data-driven approach to reaching your target audience quickly and effectively. Our team of PPC Specialists are certified in AdWords, ensuring that your campaign is in the hands of experienced professionals. We create targeted ad copies, optimize bidding strategies and device targeting tactics, and closely monitor your ROI for each keyword. Additionally, we capitalize on seasonal trends to promote your products and drive high-volume leads and traffic. Trust us to help you achieve your marketing goals through PPC advertising.
Video Production & Optimization
Creating video content for marketing purposes can be a game-changer for your brand, but it’s important to do it right. By optimizing your video content for search engines, you can increase your chances of reaching a wider audience and engaging with potential customers. From the initial stages of location scouting and scriptwriting to the final touches of motion graphics and video editing, we can help you create captivating and SEO-optimized video content that will make a lasting impression on your audience and generate buzz in the online community.
eCommerce Optimization
With the eCommerce industry growing at a noticeable rate, it’s important to optimize your online store to stay ahead of the competition. Our internet marketing company offers a range of eCommerce solutions, including SEO and PPC, to drive traffic to your website and increase sales. We also focus on generating product reviews, optimizing product pages, and personalizing marketing strategies to meet the unique needs of your customers. With our help, you can provide round-the-clock convenience and promote your products effectively in the ever-growing eCommerce market.
Local SEO
Local SEO is crucial for businesses that want to attract customers in their area. Research has shown that a majority of consumers who search for local businesses online will visit or call within a day. At Mach 1 Design, we offer internet marketing services that can help you reach your ideal customers and increase sales. Our team focuses on ensuring consistency in your name, address, and phone number (NAP), optimizing your location pages, and building local links. We also use social media to keep your brand top of mind with your target audience.
Franchise SEO
Mach 1 Design offers franchise SEO services to help businesses expand their market reach and enhance their brand reputation. Our team develops a franchise marketing plan tailored to your target audience and service location. We optimize your business listings, create geo-targeted service pages and blog posts, ensure brand consistency, and encourage positive online reviews from your satisfied customers. Our goal is to assist you in managing and promoting all your franchisees and achieving high local rankings.
Technical SEO
Technical SEO is a crucial aspect of building a strong online presence. Our team of experts specializes in optimizing your website’s technical elements, including crawl errors, HTTPS status codes, site speed, redirects, and duplicate content. By improving your website’s crawlability and indexability, we help boost your search engine rankings. Additionally, we can add structured data markup and assist with site migration as needed to ensure your website is fully optimized for success.
Amazon Marketing Services (AMS)
With so many products available on Amazon, it can be difficult to stand out from the competition. That’s where a strong Amazon marketing strategy comes in. At Mach 1 Design, our team of experts specializes in Amazon SEO, PPC, and branding to help your products get noticed. We work to develop a targeted keyword strategy and optimize your product listings to lower your advertising costs and increase sales. Let us help you navigate the competitive world of Amazon marketing and achieve your business goals.
Backlink Building
Link building is an essential aspect of internet marketing that can help increase your website’s traffic and consumer trust. Our agency uses various tactics such as paid advertisements, sponsorships, and collaborations to place your content on high-authority websites. We also employ strategic guest blogging, publish unique and compelling content, distribute data-driven infographics, and boost social media engagement to build quality backlinks that drive more sales. With our expertise, you can acquire a steady stream of traffic and improve your online presence.
Custom Website Design
A custom web design can make all the difference in attracting and retaining your target audience. Our team of WordPress experts specializes in creating unique websites tailored to your specific niche market. We take the time to analyze your industry demands and design ADA compliant websites that make a positive first impression of your brand. Plus, our internet marketing services include ongoing site maintenance to ensure your website stays up-to-date and effective. Let us help you highlight your business’ unique value propositions with a professional custom web design.
eCommerce Website Design
Effective eCommerce web design is essential for online businesses to succeed. Mach 1 Design, an internet marketing agency, recognizes the importance of optimizing checkout design to increase conversions. In fact, a study by Baymard Institute found that an optimized checkout design can result in a 35 percent increase in conversions. By partnering with Mach 1 Design, businesses can highlight their competitive advantages and reduce cart abandonment, ultimately leading to greater success in the online marketplace.
Email Marketing
Email marketing can be a powerful tool for businesses, but it’s important to stand out in a crowded inbox. That’s where Mach 1 Design comes in. Our team creates personalized email newsletters that not only avoid spam folders, but also encourage your customers to take action. We take care of building your subscriber list, testing campaigns before delivery, and using power words and curiosity gaps to make your content irresistible. Say goodbye to deleted emails and hello to successful email marketing with Mach 1 Design.
Website Hosting
When it comes to launching a new website, choosing a reliable and secure hosting provider is crucial. At Mach 1 Design, we offer a range of hosting services to ensure your website is in good hands. Our digital marketing agency provides network monitoring, system backup and restoration, malware scanning and removal, file management, and WordPress acceleration. Additionally, we offer unlimited bandwidth and data transfer, DDoS prevention, and a free SSL certificate to enhance your site’s security. With Mach 1 Design, you can rest assured that your website is in good hands.