Impress Your Customers With Stunning and Unique Lifestyle Content
Amazon Posts is a social media initiative by Amazon that aims to promote brand and product discovery. It is a part of Amazon Advertising and allows sellers to feature their products through carefully curated lifestyle content.
Amazon ensures that your Posts are shown to an audience that is interested and relevant to your product. This allows shoppers to easily find and purchase the associated Amazon product directly from your listing.
At the moment, Amazon Advertising Posts is in its beta testing phase. This means that it is still being developed and improved. However, during this beta phase, it is free to use for sellers and vendors who are enrolled in Amazon Brand Registry in the United States.
Amazon Post Elements
Amazon Posts are similar to regular social media posts, featuring your brand logo, name, image, and caption. However, what sets Amazon Posts apart is the ability for shoppers to follow your posts and receive updates. Additionally, they have the option to purchase the product directly from the post, making it a unique buying feature.
Profile banner: Displays your brand name and logo
Custom image: Uploaded images that help showcase your products
“Show product” icon: Displays an associated product listing preview
Caption text: Customized Post captions to communicate your message
Category tags: Relevant product categories automatically tagged by Amazon
Where To Find Amazon Posts
To find Amazon Posts, shoppers can access them primarily on the mobile app or mobile web browser. On product detail pages, there is a section labeled “Related Posts” where shoppers can view the posts. By clicking on the image, they can see a feed of related posts. Additionally, shoppers can click on the category tags to navigate to the category feed or click on the seller logo or name to open the seller’s brand feed.
Product Page Carousel
Related Posts Feed
Category-Based Feed
Brand Feed
Product Detail Page: On the Product Detail Page, you will find a carousel of Posts labeled “Related Posts” located towards the bottom of the page, just above the “Customer Questions” section.
Related Posts Feed: A vertical feed is displayed after clicking on an image in the related Amazon product feed or “Related Posts.” This feed provides additional content or products that are related to the original image or post.
Category Feed: A category feed is a vertical feed that appears after clicking on one of the category tags.
Brand Feed: A brand feed is a vertical feed that is displayed after clicking on the profile banner of a brand.
Here’s an expert tip: While most shoppers view posts on mobile, there is a way to access posts on desktop. Sellers are provided with a unique and case-sensitive URL or link to their brand feed. The format for this link is amazon.com/posts/brand/YourBrandName.
A unique URL is a specific web address that is assigned to a particular page or content. It can be used to direct people to a specific location on the internet, such as a shoppable brand feed. This URL can be shared on various platforms, including social media, SMS, and email marketing campaigns, to encourage users to visit and engage with the content. For example, you can include the unique URL of your brand feed in a Facebook or Instagram post to invite your followers to explore and shop from your feed on Amazon.
Amazon Posts offers a valuable social media experience for both shoppers and sellers on the platform. With engaging content and a seamless shopping experience, it provides an ideal platform for brands to expand their reach and connect with their online audience. This Amazon social media marketing solution is not only effective but also free, making it a great opportunity for brands to maximize their visibility and engage with more shoppers.
Boost Product Discovery and Sales
Boosting product discovery and sales is made easier with Amazon Posts. This feature provides shoppers with a new avenue to find your product listings and learn about your brand. With a direct link to your brand feed on the Amazon app, mobile browser, and desktop, you can increase your brand visibility and maximize your revenue opportunities. By utilizing this additional customer touchpoint, you can enhance your presence on Amazon and drive growth for your business.
Show Up on Competitor Listings for Free
Typically, brands have to pay in order to be featured on competitor product detail pages. However, with Amazon Posts, this feature is free and automated. By creating eye-catching Posts, you can differentiate yourself from your competitors. Currently, it is free to use, so there is no risk in trying it out. If you need assistance, our Amazon advertising agency can help you make the most effective use of your time and resources with Amazon Posts.
Showcase Your Products Creatively
When using Posts on Amazon, you have the freedom to showcase your products in a more creative and engaging way. Unlike the traditional product listing rules that require plain images on a white background, you can now use lifestyle images and write captions that resonate with your audience (within the guidelines set by Amazon). This allows you to take your followers on a visual journey and provide social proof for your products. It’s an opportunity to showcase your brand’s personality and create next-level content on Amazon.
Build Your Community on Amazon
Create a thriving community on Amazon by utilizing posts to showcase your brand and connect with your followers. In today’s digital landscape, it’s crucial to go beyond simple transactions and foster meaningful relationships with your audience. Our specialized Amazon agency excels in comprehensive marketing strategies that encompass the entire customer journey, allowing you to effectively communicate your brand story and engage with your ideal customers.
What’s Included With Mach 1 Design’s Amazon Posts Services
Supercharge Your Results and Build an Active Online Community
Amazon Posts Profile Creation and Set Up
In order to create an Amazon Posts profile, you will need to log in using your advertising console or Seller Central credentials. It is important to ensure that you have the necessary prerequisites in place before getting started, such as having the appropriate type of Amazon account, being registered with Amazon Brand Registry, and having an Amazon Store. Our Amazon advertising agency can assist you with overcoming any obstacles you may encounter during the process of creating your Posts profile.
Amazon Advertising Posts Strategy
To optimize the visibility and engagement of your Amazon Advertising Posts, Amazon determines where they will appear based on relevance and engagement. Our team at the Amazon agency will create a personalized strategy to maximize the reach of your Posts, increase engagement, and expand your follower base. We will carefully curate your brand feed and schedule your Posts, as higher levels of engagement will result in increased visibility from Amazon.
Stellar Product and Lifestyle Content
Stellar Product and Lifestyle Content is a service that helps brands showcase their products in a unique and engaging way. Through our exceptional lifestyle content, we aim to make your brand relatable to consumers and influence them to make a purchase. Additionally, we prioritize providing high-quality and well-optimized product images for your product listings, ensuring a visually appealing and user-friendly experience for your customers.
Amazon Post Optimization
To optimize your Amazon Posts, we make sure that the correct ASIN and product listing are linked to each post. Our services focus on optimizing your product details, pricing, and star rating using effective techniques for Amazon product listing optimization. This helps to increase conversions and maximize the performance of your posts.
Amazon Post Creative Submission
When submitting your Amazon Posts for approval, we adhere to best practices to ensure that your creatives meet the necessary requirements. This includes formatting the posts to maximize functionality and optimize visual elements. We also make sure that each image aligns with Amazon Posts’ creative acceptance policies regarding color format, display aspect ratio, file format, maximum file size, and resolution. If any creatives are rejected, we work to resolve the issue and find a suitable solution.
Amazon Post Copywriting
Our team specializes in crafting compelling Amazon Post captions that align with your brand’s unique voice and emphasize your unique selling points. We understand the importance of a clear call-to-action to drive conversions, and we ensure that your captions effectively urge browsers to become buyers. Additionally, we are well-versed in the specific restrictions on caption text imposed by Amazon, allowing us to think creatively while still adhering to their guidelines. Trust our Amazon marketing agency to deliver captivating and compliant copy for your Amazon Posts.
Amazon Posts Analytics
Amazon Posts Analytics offers valuable insights into the performance of your Amazon Posts. With data on viewable impressions, engagement, and engagement rates, you can see how many shoppers viewed your Post and how many clicked on it. This information allows you to determine the best times to publish your Posts for maximum ROI. By analyzing the performance of your Posts and understanding what resonates with your followers, you can optimize your marketing strategy and make data-driven decisions to drive better results.
Quality Assurance
Quality assurance is an essential part of our process for all Amazon content. We have strict monitoring in place to ensure that your posts are published correctly, load in a timely manner, and are displayed properly. Our goal is to make sure that every post captures the attention of your followers and helps you stand out from your competitors. Rest assured that we adhere to all Amazon Post compliance guidelines, so you can trust that no prohibited products or content will be posted.
At our company, we specialize in providing comprehensive marketing services for Amazon sellers. Our team is dedicated to ensuring compliance, optimizing your listings, and implementing strategic promotions to maximize your brand’s presence on the platform. We start by conducting a thorough assessment of your current brand presence on Amazon and develop a tailored social media marketing approach. Our services also include optimizing your Amazon listings, assisting with Amazon Brand Registry, managing your account, implementing pricing strategies and conducting testing, organizing your product catalog, and helping with suspension appeals.
Amazon SEO
When it comes to selling products on Amazon, optimizing your listings is crucial for success. While it is not confirmed whether Amazon Post descriptions have a direct impact on SEO, our team can assist you in preparing for it. We conduct thorough keyword research and monitor performance to ensure your products reach your desired audience. Our techniques for optimizing Amazon product listings include analyzing competitors, optimizing product descriptions, and implementing effective Amazon review strategies.
Amazon Advertising/PPC
At Mach 1 Design Internet Marketing Agency, our team of Amazon experts has extensive experience in utilizing various Amazon Advertising solutions. We prioritize understanding your advertising goals and budget planning to ensure maximum return on investment. With continuous campaign optimization and regular reports, we strive to deliver effective results. Our range of Amazon advertising services includes managing Amazon Sponsored Products, Product Display Ads, Video Ads, and overseeing Amazon Vendor Central.
Amazon DSP Advertising Management
Amazon DSP (demand-side platform) is a powerful tool used by advertisers to efficiently purchase and manage ad placements on the Amazon marketplace and other platforms associated with Amazon. With access to valuable first-party data and advanced analytics, advertisers can effectively reach their target audience and maximize their advertising efforts. Through Amazon DSP, advertisers can create and optimize display, video, and audio ads to enhance their advertising strategy and drive better results.
Amazon Storefront and Branding
In the competitive world of eCommerce, it is crucial to stand out from the crowd. This is especially true on platforms like Amazon, where a unique product feed and high-quality product images are essential for capturing shoppers’ attention. At our company, we specialize in creating compelling Amazon A+ Content and designing and developing Amazon Enhanced Brand Content (EBC) to optimize the space available for showcasing your products. But before you can impress your audience with your listings and EBC, it is important to have strong brand elements in place. We can help you design a logo that is not only visually appealing but also easily recognizable and memorable to your target audience.
Amazon Seller Consulting
If you’re an Amazon seller, it’s important to stay ahead of the game and meet the changing needs of your customers. That’s where our Amazon seller consulting team comes in. We work closely with you to develop a customized strategy that will keep your store performing at its best. Our focus is on optimizing your Amazon listings, efficiently managing your product feed template, and improving your performance metrics to give you a competitive edge. We’re always staying up-to-date with the latest developments on the Amazon platform, so you can trust us to adapt your strategy as needed.
Why Choose Mach 1 Design for Your Amazon Posts Services
We Work With You To Drive the Results You Want To See
Award-Winning Amazon Agency
Our agency has received prestigious awards and recognition as a leading Amazon marketing company. We attribute our success to our unwavering dedication to our clients’ objectives and the strong relationships we have cultivated. Our clients trust us because we prioritize transparency, never making unrealistic promises, and conducting our work with utmost honesty and integrity.
Custom Amazon Advertising Posts Strategy
At Mach 1 Design, we understand that every business is unique and requires a customized approach to Amazon advertising. That’s why we take the time to fully understand your business goals and budget, and then develop a tailored strategy to maximize your results. Our dedicated Amazon marketing manager will work closely with you to create a multifaceted approach that drives the specific outcomes you’re looking for.
Content Marketing Expertise
To achieve success on Amazon, it is crucial to have a strong content marketing strategy. Amazon Posts focuses on visually appealing and engaging content, so it is important to think creatively and find innovative ways to showcase your products. With over 15 years of experience in the digital marketing industry, Mach 1 Design can be your trusted partner in achieving success on Amazon.
We Specialize in eCommerce Marketing
As a comprehensive eCommerce marketing agency, we go beyond just Amazon marketing. Our team specializes in eCommerce optimization, SEO, PPC, and web design services. We understand that successful eCommerce sales require more than just visually appealing product photos. That’s why we focus on utilizing all of your brand’s resources and paying close attention to customer questions and reviews. By gaining valuable consumer insights, we can enhance your SEO and online content to drive better results for your business.
We Stay Ahead of the Curve
At our agency, we pride ourselves on staying ahead of the curve when it comes to Amazon marketing. We make it a priority to stay informed about the latest industry trends and developments, ensuring that our strategies are always effective and up-to-date. Currently, we are closely following the beta release of Amazon Posts and will adjust our social media approach accordingly to maximize the promotion of your brand.
Transparency and Measurable Results
At Mach 1 Design, we prioritize transparency and measurable results in our Amazon management services. Our team understands the importance of Amazon product listing optimization and utilizes meticulous analytics and tracking to ensure accurate data. Your dedicated Amazon marketing manager will employ advanced performance tracking methods to make informed decisions. We believe in keeping you informed and provide access to your data at any time, as well as sending regular progress reports.
