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Injury Attorney of Dallas Hero

Since Inception

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Personal Injury Attorney Aaron A. Herbert is a specialist in personal injury trial law and is proud to be one of less than 2% of attorneys in the State of Texas Board Certified in Personal Injury Trial Law by the Texas Board of Legal Specialization. When choosing an attorney to fight for the compensation you deserve, choosing an attorney who does not specialize in personal injury law could mean ending up with no compensation at all. Hiring Aaron Herbert means hiring an attorney that has been certified by the Texas Board of Legal Specialization as an attorney that has substantial, relevant experience in the area of Personal Injury law as well as demonstrated, and tested, special competence in that area of law. As an attorney who is Board Certified in Personal Injury Trial Law, Aaron Herbert has handled over fifty jury trials and has extensive knowledge of the law of evidence, procedure, and other substantive law involved in the trial of personal injury cases.

Competition Analysis​

We noticed that one of The Law Office Of Aaron A Herbert’s competitors in Dallas, TX was doing very well and had very little digital platform presence online. As a result of our findings, we looked deeper into the Personal Injury Law firm’s digital competition in Dallas. We found the opportunity to quickly rank in Google SERPs and reach page 1 of organic searches for Personal Injury Law was very high. We developed a strategy for SEO with high user experience (UX) and we developed a new law practice mission statement and unique value proposition. We further designed client appeal vanity videos and photos and added website mobile optimization with Immigration clients as the focus audience.

The Law Office Of Aaron A Herbert’s Google reviews were sparse compared to the #1 ranking competitor but acceptable, nonetheless. We recommended The Law Office Of Aaron A Herbert establish an aggressive Google review campaign among existing and past clients and further set up a standard operating policy in the office to obtain Google reviews and client testimonials.

We developed an 80+ page comprehensive Digital Marketing Strategy for The Law Office Of Aaron A Herbert to be funded and executed in 2023 & 2024.

The strategy included:

Phase I- recommended and executed See:

  • Newly designed UX superior high-converting website with updated on-page content,

  • Mobile Optimized

  • New mission statement

  • New Unique Value Proposition

  • Chatbot for enhanced UX,

  • Cameo video on the homepage expanded and indexed thought leader content marketing strategy and campaign to earn greater Google organic search visibility and to rank higher in Google searches for the main practice focus areas and principal organic searches

  • Photos & videos displaying what it feels like to be The Law Office Of Aaron A Herbert’s client

  • Expanded client information with more in-depth client experience information

  • Expanded practice area descriptions with photos & videos.

  • Specific focus on Personal Injury Law for Statewide client appeal & attraction

  • Expanded Client Testimonials page

  • Results page for client outcomes

  • Website in English and Spanish

  • Communities we serve pages for all practice areas

Phase II

  • Google My Business account with Google reviews process

  • On-page SEO and page indexing to enhance on-page SEO for better Google ranking in organic search.

  • New, fresh audience appealing thought leader content focused on client-relevant content written, SEO optimized, Indexed, formatted, cross-referenced, and published to the website in English & Spanish (49 articles)

  • Native video thought leader content SEO optimized and published on the website (Work in progress)

  • Google Ads (PPC) campaign with $5000.00 per month spent focused on top organic search words and phrases for Personal Injury Law

  • AI enhances Robot videos for practice areas and general practice Law firm objective recommendation language

  • Google certification for Local service ads for The Law Office Of Aaron A Herbert

  • Social media posting


Phase I & Phase II of the comprehensive Digital Go-to-Market Plan fully executed except native video production.

The results are astounding! monthly traffic has increased by over 243% with 59,000 website visitors in the last 90 days via 76% organic search & 67% mobile smartphone-generated searches.

The chatbot, email system, and telephone calls are producing website visitor conversions. The new website has produced 673 conversions over the last 90 days.

Google (ahrefs) reports is currently ranking for 13,880 keywords/Key phrases. now ranks #1 or near the top on page 1 of Personal Injury Lawyers for almost every town in DFW and surrounding cities’ organic searches. The Law Office Of Aaron A Herbert and Aaron A Herbert with the help of Mach 1 Design has accomplished its goal of becoming one of the most visible and recognizable Personal Injury law firms in Dallas. 

Google Analytics:

Injury Attorney of Dallas G4
  • 234%   Increase in website traffic value
  • 243%   Increase in new website users
  • 523%   Increase in Conversions
  • 2.72     Average touchpoints to conversion
Injury Attorney of Dallas Spyfu

Estimated monthly SEO clicks value $126k

  • 1100    Additional keywords added
  • 13,880 Organic keywords ranking
  • 5498    Improved ranks


  • 85        New communities served pages added
  • 49        New thought leader articles SEO optimized & published


  • 1100    Additional keywords added
  • 13,880 Organic keywords ranking
  • 5498    Improved ranks
  • 322      SEO technical errors fixed
Injury Attorney of Dallas Ahrefs Backlink Count
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Give us a call today. We’re ready to answer your questions.