what is digital marketing scaled

Local Search Engine Optimization – Local SEO

Get on top of your competition with your Google Business Profile

What Is Local SEO?

In today’s digital age, it’s crucial for local businesses to have a strong online presence. With millions of potential customers searching for local businesses every day, having a solid local search strategy is essential for driving traffic, generating leads, and increasing sales. In fact, studies show that a whopping 84 percent of consumers rely on digital tools to connect with brands and make purchases. Don’t miss out on valuable opportunities – invest in local SEO today!

Local Search Engine Optimization is the process of improving the local search visibility of small and medium-sized businesses, brick-and-mortar stores and multiple-location businesses within a geographic area.

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Local SEO is a digital marketing strategy that aims to improve a business’s visibility in local search results. Unlike traditional SEO, which focuses on improving a brand’s search ranking on a national or global scale, local SEO targets specific geographic locations. By optimizing a business’s online presence for local search queries, such as “near me” or location-specific keywords, local search optimization can help increase brand exposure and attract more local customers. The ultimate goal of local search optimization is to make a business more accessible and visible to potential customers in the local community.

  • Google Business Profile (GBP) or Google My Business (GMB) listing
  • Name, address and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience (UX)
  • Review quality, velocity and diversity
  • Local business SEO keyword targeting
  • Google Business Profile or Google My Business optimization
  • Local search citations
  • Online reputation management
  • Link building
  • On-page SEO
  • SEO local landing page optimization
  • Google local content marketing
  • Link signals

In order to effectively compete in your local area, an understanding of what is local search optimization and how to do local SEO is critical. Google is constantly changing and updating different algorithms to keep as much spam out. The bots are not perfect and often confuse real content for spam.

Need expert help to unravel what is local SEO and how to boost your local SERP ranking? Mach 1 Design local SEO company can answer all your local search marketing questions and guide you with your local search optimization efforts.

Capitalize on the Best Local Business SEO and Accelerate Your Rank

Mach 1 Design Internet Marketing Agency is a top-rated local SEO company based in Dallas, Texas. We provide comprehensive SEO services to 1000s of businesses nationwide. We understand that local search is essential to your business and brand growth. That is why we are here to assist you with your local digital marketing and local search optimization needs.

As your exclusive local search engine optimization company, we don’t just execute local search services and provide local business SEO reports. Our local search experts will also explain to your team the ins and outs of how to effectively do local search optimization. To ensure we are on the same page, we create a local search checklist that outlines each local inclusion strategy.

Whether you have a single location serving a local community or multiple locations across the state or country, our local search engine optimization company can help your business achieve higher rankings in your local SEO search results.

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Partner with our local SEO agency and utilize our accelerated local search strategies and tactics to rank above your competition.

Why Local SEO Is Vital For Your Business

In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a thriving business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?

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Multiple studies have shown which type of searches had the biggest impact on brands’ marketing objectives and found that the majority of respondents consider local search to have the most positive impact on their digital marketing efforts.

Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local search optimization. Local SEO for small business and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local search strategy in place, you could be doing more harm to your business than you initially realize.

These are some of the benefits of local SEO:

  • Stronger local community outreach
  • Increased sales revenue
  • Optimized Google Business Profile listing
  • Repeat business from loyal customers
  • High-authority local business citations
  • More foot traffic
  • Multi-channel local digital marketing campaigns
  • Credible online reputation
  • Higher local SERP ranking
  • Enhanced Google Maps visibility
  • More targeted website traffic
  • Reduced advertising costs
  • More phone calls and site inquiries from prospective clients
  • Increased trustworthiness and market authority

Local Search Engine Optimization Services With Positive Results

Since 2008, our local SEO firm has been actively developing local search engine optimization services that help businesses achieve their desired local market standing. Our unique approach to local search services for small business and multi-location firms have led to numerous client success stories:

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Towing Company

Online Leads %
GBP Rank
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Salvage Yard

Incoming Calls %
Foot Traffic %


Appointments %
GBP Rank

Why Google Business Profile Is a Big Part of Local SEO

Google Business Profile, aka Google My Business, is a free marketing tool powered by Google that allows marketers to manage how their brand information is presented on Google Search and Google Maps. Your Google Business Profile page shows valuable business details – such as your company’s Name Address, and Phone Number (NAP), hours of operation, website link and customer reviews – to assist potential customers with their online search.

Google Business Profile optimization is a crucial aspect of local search engine optimization marketing. Your Google Business Profile page serves as one of the local SEO ranking factors, which dictate your online success. By claiming your Google Business Profile listing, you allow search engines to verify your brand’s existence and authenticity.

Here are more reasons you need to include Google Business Profile optimization in your local search engine optimization marketing efforts:


  • Build brand recognition
  • Provide accurate business information
  • Drive customer engagement
  • Boost your online credibility
  • Tap into potential revenue
  • Gain customer trust
  • Increase your chances of getting in the
    Google Local 3 Pack
  • Drive qualified leads and traffic
  • Get targeted exposure
  • Post important news and updates
  • Manage your reputation

Google Business Profile SEO is one of the surefire ways to help your brand earn credibility and clicks to your website. Take advantage of our Google Business Profile optimization service and entice more users to visit your online store and physical location.

Discover how our Google Business Profile agency can streamline your GBP SEO and overall local search engine optimization.

Mach 1 Design’s Local SEO Services

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Nextdoor Local Business Advertising

Don’t know how to market your local business on Nextdoor? Our local digital marketing agency’s local search service focuses on building your Nextdoor reputation and community. We optimize your Nextdoor business profile, engage with your local community, ensure your brand information is accurate and track your campaign metrics. These local search solutions allow us to spot areas you can improve your standings in and perform necessary actions to connect your brand with the people in your target locations.

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Business Citation Management

Local SEO citations serve as a reference of your business name and address on another website. At Thrive, our Google Business Profile experts leverage high-quality third-party sites to build local citations for your business. We add your brand to second-tier local business directories, such as Angie’s List, FourSquare, Yellowpages and Yelp. Our local search engine optimization company also researches niche directories based on your industry and submits your business information to gain maximum control of your online representation.

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eCommerce SEO

Studies show the majority of consumers perform a mobile search before making shopping decisions. Get the best local SEO services and connect your brand with modern consumers within your local community. Our local digital marketing agency claims and optimizes your business profile across Google Business Profile locations, leverages geo-targeted content and keywords, builds your local business citations and manages your online reviews.

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Local SEO Audit

Our local SEO agency performs a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check your NAP visibility, identify your geographical location and service areas and examine your Google Business Profile listing. To complete your local SEO strategy, our local SEO experts also conduct Google Business Profile page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking and organic link and penalty analysis.

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Google Business Profile SEO

Manage your Google Business Profile locations and ensure your brand information is complete and up-to-date with help from our Google Business Profile experts. Our Google Business Profile services include GBP SEO, Bing and Yahoo Local optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. Our Google Business Profile experts also audit your business information across the web to give you the best possible, error-free local presence.

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Conversion Rate Optimization

Let our local digital marketing company manage your local business SEO services and gain better local rankings. Whether you need help with creating service and city pages, improving your website’s mobile-friendliness or completing your local SEO checklist, our local SEO company can help you. We employ a targeted local search engine optimization service to drive more high-quality sales calls to your locations and improve your conversion rate month-over-month (MoM).

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Link Building

Invest in affordable local SEO services and expand your digital footprint. As one of the best local SEO companies, we ensure search engines find an accurate representation of your business across the web. Our SEO service company creates hyperlocal SEO landing pages, builds your local SEO citations, leverages keywords with high domain relevancy and launches email outreach campaigns. We follow GMB SEO and local link building best practices to attract links that deliver the most value to your business.

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Content SEO

Create and publish engaging local SEO content and capture your target audience’s interest. Our local SEO firm comprises a team of experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your content marketing. Our local SEO services include keyword research and optimization, guest blogging and local site content optimization. We create enticing, relevant titles and produce quality content to drive more traffic to your website.

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Online Reputation Management

Online reviews can provide positive proof about your company and help increase customer trust. Studies show most consumers consult online reviews before they purchase local services. Protect your brand image and turn customer reviews into marketing opportunities with help from our local digital marketing agency. Our local SEO marketing company implements an effective online review acquisition strategy and provides recommendations on the best software for customer review marketing to help you get online reviews from your best customers.

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Franchise SEO

Does your business serve multiple locations across the city or state? Ensure brand consistency and success across your service locations with Mach 1 Design’s local SEO marketing services. We list your different Google Business Profile locations in top industry directories, optimize your local citations, use location-based keywords and promote local franchise reviews on your website and social media profiles. Our local SEO marketing company strikes a balance between your local landing pages and corporate website to increase your site visits and conversions.

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On-Page Optimization

Is your website optimized for your target location? Thrive’s local search engine optimization services cover on-page optimization to ensure your site ranks high in your service area. We optimize your homepage and metadata with geo-specific keywords, create service, city and industry pages, set up social media signals and implement local SEO best practices throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.

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Keyword Research

Amplify your local reach and attract targeted audience segments with strategic local SEO marketing services. We perform extensive keyword research and analysis to identify geo-specific, industry-related keywords and organize them by search intent. Once our local SEO experts have mapped out your search terms, we create a local SEO guide to help you develop locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report, which you can check any time to monitor your rankings.

How Local SEO Services Drives Lead Generation

Several elements go into creating and executing a successful marketing plan, including lead generation and local search service. Lead generation serves as the lifeblood of your business. Without a steady stream of qualified leads, your business will struggle to make sales and expand. Local SEO, on the other hand, acts as a funnel that drives prospects into your websites.

Local business SEO services, such as local citations service and Google Business Profile optimization service, complement your lead generation efforts by increasing your brand awareness and driving organic traffic to your website. The more people in your community can see your website, the higher your chances of acquiring clicks and converting them into potential clients.

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Using local SEO services to acquire leads also opens opportunities for:

  • Building your local search citations
  • Gathering online reviews
  • Participating in appropriate social networks
  • Creating expert content
  • Troubleshooting any visibility problems
  • Penetrating a strategic local market
  • Ranking for business-related keywords
  • Converting page visitors into leads and sales

Local SEO Tips for Lead Generation

Don’t know which local search engine optimization service to employ in boosting your lead generation efforts? Fine-tune your Google local SEO efforts with these local SEO tips from the best local SEO companies:

  • Perform a regular local SEO audit
  • Identify geo-specific keywords for content
  • Build out city pages
  • Optimization
  • Dominate “near me” searches
  • Monitor your local SEO ranking
  • Create content clusters
  • Keep your sitemap up to date
  • Optimize your site for mobile
  • Fix internal and external broken links
  • Create an SEO strategy
  • Build a backlink strategy
  • Know your audience
  • Partner with a trusted Google Business Profile agency

If all else fails, choosing a top local SEO company to manage your local digital marketing services is a smart move to reach your local audience and gain new leads.

Create a robust online presence and maximize the opportunities to attract and close leads with Mach 1 Design’s local digital marketing services. Schedule a consultation with our local SEO firm to find out how our affordable local SEO services can improve your lead generation strategies.