Ray Hindieh, founded 214Release/Hindieh Law in early 2021. Locating the Criminal Law practice in the popular Bishop Arts District of Dallas, TX, Mr. Hindieh established a goal to become well known in DFW metroplex for criminal law and to become a recognized criminal lawyer in Dallas helping Hispanic and Latino families improve their lives.  214 Release/Hindieh Law is a full service criminal law firm serving all people. Mr. Hindieh contacted Mach 1 Design for consultation on the most effective way to build the 214 Release/Hindieh Law brand of his new law firm in the DFW market and begin ranking on the first page of Google searches for his chosen criminal law practice areas.

Website performance at the time of Mach 1 Design’s investigation:

Website Audit:

214Release/Hindieh Law had little internet presence with only a landing page website and received only 15 web visitors per month and had only 106 organic keywords SEO optimized and in SERPs ranking for organic keywords and phrases. The website did not rank in Google SERPs in whatsoever.

Mach 1 Design first conducted an existing website audit and a competition analysis of www.214Release/Hindieh Law.

Current Website Performance:

Mobile-51%

Desktop-96%

Best Practices 73%

On page SEO 83%

Speed 93%

106 organic keywords

15 clicks/month

2 backlinks

Competition Analysis

Mach 1 Design, in its market analysis and competition matrix noticed that several of 214 Release/Hindieh Law’s direct competitors in the DFW metroplex criminal law practice and especially in the Bishop Arts District were doing very well and obtaining positive results  with various digital marketing techniques although they maintained very modest digital platform presence on the internet. As a result of our findings, we looked deeper into the criminal law firm digital competition in Bishops Arts District and DFW metroplex and found the opportunity to quickly rank in Google SERPs and reach page 1 of organic searches for criminal services was very high. We developed a strategy to create a new 214 Release/Hindieh Law website with strong user experience (UX) and we developed a new law practice mission statement and unique value proposition. We further designed client appeal vanity videos and photos, and added website mobile optimization with millennial Hispanic and Latino criminal law clients as the focus audience.

214 Release/Hindieh Law Google reviews were sparse by comparison to the #1 ranking competitor but acceptable, nonetheless. We recommended 214 Release/Hindieh Law establish an aggressive Google review campaign among existing and past clients and further set up a standard operating policy in the office to obtain Google reviews and client testimonials.

We developed a 100+ page comprehensive Digital Go-to-Market Strategy for 214Release/Hindieh Law to be funded and executed in 2022 & 2023.

The strategy included:

Phase I-

Recommended and executed See: www.214Release.com/

1) Newly designed UX superior high-converting website with updated on-page content,

2) Mobile Optimized

3) New mission statement

4) New Unique Value Proposition

5) Enhanced website UX,

6) AI enhanced robot video on the homepage

7) Expanded and indexed thought leader content marketing strategy and campaign to earn greater Google organic search visibility and to rank higher in Google searches for the main practice focus areas and principle organic searches (30 articles)

8) Photos & videos displaying what it feels like to be 214 Release/Hindieh Law client

9) Expanded client information with more in-depth client experience information

10) Expanded practice area descriptions with photos & videos.

11) Expanded Client Testimonials page

12) Results page for client verdicts and settlement recoveries

13) Website in English and Spanish

14) Communities we serve

Phase II–

• Google My business account with Google reviews process (now 37 reviews 4.9 star rating)
• On-page SEO and page indexing to enhance on-page SEO for better Google ranking in organic search.
• New, fresh audience appealing thought leader content focused on client relevant content written, SEO optimized, Indexed, formatted, cross referenced and published to website in English & Spanish (70 articles)
• Native video thought leader content SEO optimized and published in website (Work in progress)
• Google Ads (PPC) campaign with $1,500.00 per month spend focused on top organic search words and phrases for injured Car & Truck accident victims
• AI enhance Robot videos for practice areas and general practice Law firm objective recommendation language
• Google certification for Local service ads for 214Release/Hindieh Law criminal services
• Social media postings

Results:

Phase I & Phase II of the comprehensive Digital Go-to-Market Plan fully executed except native video production.

The results are astounding! 214Release/Hindieh Law new website monthly traffic has increased 650 % with 1,600 website visitors in the last 90 days via 64% mobile mobile smart phone generated searches with 50% in spanish.

The email system and telephone calls are producing website visitor conversions. The new website has produced 160 conversions over the last 90 days or 53 per month equaling 1.7 per day which are generating 12 active new criminal law cases per month.  

Google (ahrefs) reports 214Release/Hindieh Law is currently ranking for 3,426 keywords/Key phrases.  www.214Release/Hindieh Law now ranks #1 or near the top on page 1 of Car and Truck accident lawyers for almost every town in northeast Texas and in East Texas organic searches. 214 Release/Hindieh Law recently obtained a substantial Truck accident case and settled the case for $6mm. 214Release/Hindieh Law and Lindsey McKay with the help of Mach 1 Design has accomplished its goal to become one of the most visible and recognizable criminal law firms in East Texas. Current new criminal case volume is 140 new cases annually and growing.