Your Company Can Profit From Mobile-First Web Design

mobile web design

Responsive website design is no longer sufficient!

As people’s use of mobile devices grows, mobile-first web design is becoming increasingly vital. This means that your website should be built from the ground up with mobile users in mind, rather than attempting to make it work on both desktop and mobile devices at the same time.

The Importance of a Mobile-First Web Design

image 266

The importance of mobile-first web design has grown as more people utilize mobile devices. Mobile devices account for roughly half of all web traffic, according to Statista

Millennials also use their smartphones for roughly five hours per day. If you want to stay competitive, you need to give your visitors a mobile-friendly experience. Some of the advantages of mobile-first web design are listed below.

A mobile web design reduces the amount of fat material on a website by presenting information in a way that mobile visitors can easily interact with. The Jackson County Public School website, for example, is built with mobile navigation in mind. 

Text sizes are also important for readability. Mobile-friendly websites should employ font sizes of at least 16 pixels. The overall user experience would be improved by creating a mobile-friendly website. It will also aid in the ranking of your website in search engines.

The design of a mobile-friendly website should be simple to explore and utilize. Users of mobile devices require information that can be accessed quickly and conveniently. Because the user experience is paramount, it is critical to create mobile-friendly devices. 

Use a responsive mobile design and A/B testing on landing pages for improved results. You’ll be able to tell which one converts better and has a higher conversion rate. You may also measure the effects by including the most recent Google Analytics data on your mobile-friendly website.

Concentrate on the content and messaging

image 267

Instead of navigating the site to discover information, mobile consumers want to instantly understand the material and messaging you have to provide. As a result, while developing your website for mobile, it’s critical to prioritize content and messaging. 

You can achieve this by incorporating photos into your design. Just keep in mind to choose them prudently. Combine bold, vivid colors and natural photographs with clear writing and geometric designs for a striking look. A simple design should direct users’ attention to the most important aspects of your website.

Keep in mind that mobile visitors aren’t as patient as their desktop counterparts while building mobile web design sites. On a laptop, individuals may read content three times longer than on a mobile device, but this is not the case on mobile. 

Meanwhile, desktop users can scroll through content, most mobile users will skip long paragraphs and jump to the next section. Focusing on content and messaging is the greatest method to build a compelling mobile experience.

This is exemplified by the Internet of Things. Mobile users are already familiar with wearable devices, but the internet of things will soon include in-car and home devices that must show web pages. 

As a result, mobile-first design begins with an information architecture that considers mobile consumers’ needs. Designers will have a limited area for critical functions and messaging due to the usual screen sizes of smartphones ranging from 4.7 inches to 6.5 inches.

Web Design using Images

image 268

The importance of images in the mobile experience cannot be overstated. They not only provide interest and information to the rest of the article, but they also support it. Ideas help capture a mobile user’s attention, and if they’re well-chosen, they’ll operate effectively on the device. 

In just a few seconds, a website visitor might decide whether or not to stay on a mobile page, thus carefully selecting photos that match the site’s design and content is critical.

The size of an image might change based on the size of the viewport. Images on tiny screens should fill the entire viewport, whereas images on larger screens should only take up a small fraction. 

The sizes element is used to specify images in media queries. A viewport width larger than 600px indicates a 25% width, whereas a browser width between 500px and 600px indicates a 50% viewport width.

Because images are the single largest source of page weight, optimizing them can help you save bandwidth and reduce page weight. Using the right picture formats and optimizing them might also help you save bandwidth. 

While images are vital, image optimization and file compression should also be considered when selecting images for your mobile web design. The appropriate images can improve your overall site experience while also reducing file size and page load time.

UX is aided by images

image 269

Because 85 percent of web users expect the same quality on their phones as on their desktops, using images to support your content and messaging is critical. Here are a few examples of how photos can be used in mobile-first web design.

Although imagery is an important aspect of the user experience, not all images contribute to the overall quality of the experience. Users may become confused and lose interest if an image is chosen incorrectly. Choose acceptable and meaningful images to support the major aims of your product. 

Moreover, avoid utilizing decorative photos in your design because they rarely add to the overall quality. Furthermore, users frequently overlook them, which can be aggravating.

Because photos can improve a site’s operation, image quality should be excellent. On a mobile device, the correct images will look great and make the user’s experience memorable. 

Photos must be compressed and chosen with care. You must, however, ensure that they are not excessively huge or little. Your site will be responsive if you use the right images.

Engage a Digital Marketing Web Designer

image 270

Responsive design mobile-first is a terrific method to keep your website’s appearance and feel consistent across numerous screen sizes in a world where most traffic originates from smaller devices. The majority of adults believe that a mobile version of a website should be as appealing as the desktop one.

Using a web designer whether it’s an app, a website, or a social media platform, a digital marketing web designer firm for mobile-first web design and development is critical for brand success. 

Almost half of all shoppers now purchase on their phones, and a bad experience might drive them away. Nike, for example, has recognized the advantages of a mobile-first web development strategy and has built an app to boost customer engagement and income.

Search engines reward businesses with search traffic, which a good website design and digital marketing agency understand. A website designer who is familiar with SEO concepts will be able to assist you with messaging and sales funnel decisions. 

Going Mobile-first And Responsive Web Design

Another thing that makes going mobile-first so important is that your website will become more compatible with all different types of platforms on the internet. When making these adjustments, don’t go too overboard. 

The site that you see on the mobile device should still be quite similar to the one that will appear on desktop computers as well. With that said, sometimes it can be hard to visualize how exactly a site will look on the desktop when you’re working on a mobile-first design, so give both platforms a test and make any necessary adjustments.

A responsive website design also means that a company’s website is more likely to increase conversions. The perfect mobile-first and responsive web design will assist your bottom line, whether you’re an eCommerce company, a restaurant, or a non-profit organization.

Becoming More Organized And Manageable

Mobile devices are much easier to read because of how they’re designed, and because most content creators like to arrange the text in easy-to-read paragraphs of two to three sentences. Expect most mobile-first sites to be designed in a similar manner.

Digital Marketing Web Designer

image 271

Professionals in this field should be transparent and easily accessed by their customers. They should also be capable and allocates enough time, effort, and attention to your digital marketing plans. We operate to satisfy the different and unique needs you and your customers need.

Contact [email protected] or call (469) 536-8478 if you need a new website or want to refresh an existing one.

3 Website Design Mistakes You are Probably Making

website mistakes

You have a website. Awesome!

It’s up and running, your products are displaying properly, sales are coming in, and all is well…right?

While those are all good signs, what if there was something hurting your sales –like your website design, for example? According to a study conducted by Stanford, 75% of users admit to judging a company’s credibility based on their website design. Even more staggeringly, users take only 50 milliseconds to form an opinion of your website overall! In other words, you’d better hope your website is making a great impression. 

Based on our experience reviewing and designing eCommerce sites, we’ve noticed some common design mistakes among small and medium-sized businesses that can be corrected to put your business on the right track to success. 

Mistake #1: Weak Branding and Messaging

Branding communicates your purpose and gives your audience a glimpse into your mission and personality. Colors, fonts and tone of voice are just some components that work together to create a brand. Refrain from constructing a brand that reflects your own personal aesthetic by putting yourself in your ideal customer’s shoes and asking, “What is appealing to them?”. If your brand isn’t clear and succinct throughout your website, chances are shoppers will become confused or doubt your trustworthiness

The Solution

Make sure your logo is present and prominent in the header of your website 

website mistake #1

This example shows a well-balanced header— a logo with ample breathing room, clear navigation, and pink branding elements to attract the eye.

While you want to ensure your logo is clear and legible, you also don’t want an obnoxiously large logo screaming in your face. As long as it has ample breathing room and any surrounding information doesn’t compete with it (more on that later), then you’ll be in good shape. If you have a brand guide, now’s the time to use it. Refer to your brand guide to ensure your supplemental branding assets are in alignment. 

If you don’t have a brand guide, have no fear! After your logo (the face of your brand) is established and in place, use it as a guide to building the color palette and typography. 

Create a statement that communicates who you are and what you sell

cwSnCqLm7xBul0pea0zjfjGqAfVa4pc45i OgbmhORcue9lYgxMWiUxgeuaqv3ylTIGE5YoFpIqITqL85wTxhrw5TadFu21zf50oTTFXxJe3Mz Wb3TpE jd4UJeZV zgAkD7Mk0

This website immediately greets shoppers with a value proposition that clearly spells out what they sell and why it’s a superior product.

It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. Extreme clarity and an attractive design will need to work hand in hand for your shoppers to understand and feel confident in your brand. In one to two sentences, 

focus on customer intent and deliver a convincing message about your brand.

Mistake #2: Unclear Hierarchy

As much as you may want to visually shout “Check out this awesome product!” or “Hey, have you seen this yet?!” to your shoppers when they land on your website, I’m going to advise against it. Strategically placed merchandising slots are one thing, but if competing products and offers are screaming for attention throughout the page, you’ll leave the shopper confused, disoriented and ready to say “Adios.” With proper hierarchy, you won’t have to do any yelling. The user’s eye will naturally identify where and when to look.

The Solution

Assess your fonts and font styles

website design mistake #2

Huron.com uses thoughtful typography to create distinctions between sections that draw the user’s attention accordingly.

Are your headlines and titles clearly distinguishable from your body copy and other text? Size plays a large role in establishing a visual hierarchy. Ultimately it depends on the fonts that you’re using, but as a general rule of thumb, aim for a headline size between 30-40 points and body text size between 18-21 points. Making a font bolder or thinner is another effective way of organizing text content on your site. Those visual cues tell the user the correct order of digesting information and navigating your site.  

Distinct Call-To-Action

bdLF0A8nupNxfKsI5 cWpc61Fgmy emZWG13 03WXAkQJ1hxL5JhepXxDJqhadfYaT8jOofip6ftIjz07ue rVSZ6QVOUuccjtvJ1elqWbZI40WXE6UhK nN EY0uQrteioYvu6N

This meal kit service uses a high contrast button to grab the user’s attention and adds a complementary color bar at the top to attract users to sign up for their first meal box. 

You passed the snap judgment test and a user is browsing your site… now what? Guide shoppers to where they need to go! Strategic CTAs instruct your shoppers to make fitting purchase decisions. Identify your motivation, whether it’s getting users to click into a particular category or to sign up for your email newsletter, and use size, weight, and color to draw the user’s attention. 

70% of small business websites lack appropriate CTAs. Don’t leave your visitors hanging. Guide them down the appropriate path with concise directions— and include your contact information! A report by Huff Industrial Marketing found that 44% of visitors will leave a site without a clear phone number

Reevaluate your main navigation

HwyhujGwVxOjh0ott6rmGlyUGI 1VGwoLTu9 vPLCHRce JRavOqMBAOSWSU3caKz0qV Dbcz6LgrgGyGY8bg0IFVjIsKxq1faa SnElKyGmqKnMivlZfH3iRvnXqg8Kk0gtMQW

Pand.co uses typographic cues like weight and font size to ensure that their navigation is more prominent than the other header information.

Your site navigation should be the “north star” of your site, an anchor point to orient your shoppers and help them get where they need to go. Does it stand out clearly against the rest of the header content? Is it styled differently than surrounding content to give it a higher value? As tempting as it may be to shove every shoppable link in your navigation, consider consolidating for an overall better user experience. Presenting a shopper with too many options can cause “choice overload”, resulting in an overwhelmed shopper who will find it much easier to leave and shop on a competitor’s site than to continue digging into yours.

Mistake #3: Not Responsive

A mobile-friendly website isn’t a “nice to have” or “maybe one day” sorta deal. It’s absolutely necessary. Experts predict that by 2021, mobile commerce will account for over half of eCommerce sales. In other words, if your online store doesn’t create an intuitive, easy-to-use mobile experience then you can say goodbye to potential sales. Google agrees, stating that shoppers who had a bad experience with your store are 62% less likely to purchase from you in the future. Pinching to zoom and horizontal scrolling aren’t just small inconveniences; they’re surefire reasons for shoppers to leave your site. 

The Solution

Invest in a Responsive Design

nO4Qb8ehZbQC0ugDZI7p7Puvwsa9mocA2xyzNGEOZYVli L6YXy5M3EAwEMqeXCbTyVFoNRKcee3hyhbdeawgUXg Rh0F I8VBbAmxzmi qe4bPw54sQCdcSPFB03 lfbGpStDnJ

This example illustrates the seamless shopping experience from desktop to mobile.

A knowledgeable designer will know how to properly format a design with mobile-friendly practices, but the magic really happens in the code. The code tells the design how to stack according to a user’s device, creating a pleasant user experience from desktop to tablet to mobile. Investing in a new design with fresh responsive code will ensure that your site is in tip-top shape and optimized for Google

Conclusion

A bad website design can hurt your company’s credibility, but a quality website with intentional messaging, focused branding, and a thoughtful and mobile-friendly layout tells users your company cares about its digital presence. This leads to a positive impression that can result in returning customers and more sales.

If you want help in designing or redesigning your website, contact Mach 1 Design.