Concentrate on SERP Topic Tool Rather Than SERPs Keyword Research

SERP Topic

Learn how to dominate SERPs results after BERT and MUM by using a topic-focused strategy for content and site structure. Google has made significant adjustments to the way its crawlers comprehend how content responds to requests in the last few years.

More algorithm modifications, including advanced enhancements to natural language processing and machine learning models like BERT and MUM, have been made recently.

These enhancements help Google better understand how users search for topics, what kind of information they’re looking for to suit their query’s demands, and how different types of content on a site might best meet those needs.

The ultimate goal is to provide the greatest material for the user to improve their SERP search experience.

With this in mind, focusing on establishing a subject structure that satisfies the demands of a SERP user at various stages of the buyer’s journey, rather than just what keywords are utilized on a page, has never been more crucial.

What Is the Difference Between SERP Topics and Keyword Research Tools?

You might be wondering what the difference is between a topic and a keyword research tool at this point, especially because I just emphasized that keywords are still an important part of the SEO jigsaw.

A topic, in my opinion, is a more comprehensive approach to “keyword research.”

A subject is made up of a number of relevant terms and questions that can be found in various stages of the buyer’s journey.

The types of content you can develop around a given topic are somewhat determined by the vertical in which your site is located. However, to become successful with utilizing topics, you may also want to consider what’s known as a “topic cluster”. 


Defining What Is An Organic Search Results Topic Cluster

When it comes to the very definition of what exactly a topic cluster is, it is essentially the act of organizing the blog content in order to answer all of the relevant and important queries about the topic.

Additionally, these topic clusters are also able to cluster pages with a more specific target term after it has targeted a broader term using the pillar page it has.

Most experts in this field also use the pillar page as an umbrella SERP page for all the cluster pages, this way, they can make sure that all and every cluster page has an internal link and that all cluster pages are linking back to the pillar page.

Fundamentally, when it comes to pillar pages, they should be able to cover the broader types of topics even when just using some small paragraphs to introduce each cluster page. 

After this, it is then up to the users or searchers to follow a provided link that can be seen on the pillar page to one of the cluster pages if they want the subject or topic explained in much more detail.

The sheer amount of pro cluster pages and the scope of the pillar page depends on the topic and the different search intentions behind the SERP topic.

Why These Topic Clusters Tools Are Important For SERP

It is common knowledge for online businesses to optimize their keywords, and because of this, there has been a building competition when it comes to the leading keywords within the industry. 

With all that said, it may make using topic clusters to become a unique and better strategy to get ahead of all your other business competitors.

When it comes to the major keywords that companies would regularly use, they would likely need more content and higher website entry authority. These, are also what topic cluster pages exactly have to offer.

Still do keep in mind that the cluster pages will cover mid and long-tail SERP keywords laying the foundation for getting the best possible guide keyword research rankings while, on the other hand contributing to the authority of the broader keyword on our pillar page.

Another thing is that to note is that a major part of topic clusters is to include your converting pages and details in the clusters. 

To simply explain, these pages are the ones responsible for “answering” the commercial intent of the SERP searches, adding to the topic as a whole while also increasing the business value of the organic backlinks traffic.

How To Create Search Topic Clusters

Just like when it comes to keyword optimization, topic clusters overview also utilizes Keyword Research that is able to show whatever terms that your audience and other users and searchers are looking for.

When going by topic cluster, it is best to start by grouping the keyword research by identical intention. After looking at the groups, you identify the broader groups as they will be your pillar pages. And at last, you would want to map the pillar pages to their assisting cluster pages.

The way that it works may entirely depend on your existing content SERP situation. With this, you can either optimize existing content to fit into the united states topic clustering strategy or create missing content pieces to complete the topic.

Becoming A Topic Authority SEO Website

Another way to gain local authority for business websites is to have most of your keyword research guide topic area with high-quality content. Doing so will show your complete knowledge of the topic.

As it works is that the more authority you have on the research tool, the more likely you will gain good organic rankings for all keyword research that is put and related to the topic.

Take note that topic clustering may not show the desired SERP link effect if you’re operating in a low competitive market. Because of this, it may be better for you to simply deal with optimizing for single search intents.

Whether your website already has a lot of SERP content difficulty or you have just started diving into developing SEO content, SEO keyword research topic clustering should be the cornerstone of your ad’s competitive market strategy.

Some sites might also need the following:

• Content that focuses on subjects that are important in the early stages of learning.

• Content that expresses the company’s point of view on the SEO subject.

• It’s possible that they have a product that solves this issue.

Smaller sites, particularly those run by local businesses, may only require a single piece of SERP analysis educational/early-funnel content that also top links to material that details the keyword research tools services or products available to answer the SEO problem or need the customer/user is experiencing. 

How the Universal SERPs Are Changing How to Stay on Top

1. Develop a Research strategy.

Taking a step back and strategizing the themes you need to focus on is the most crucial thing you can do for your site when developing it or revising its layout.

You will have a better idea of your demands if you look at the larger components of your offers and establish a top-level score topic for that SERP offering.

You can employ the typical keyword research analysis technique once you’ve determined what your main SEO topic focuses should be.

The primary catch is that you want to broaden your search beyond the main SEO keyword to include more semantically relevant terms connected to the issue.

Examine the regions surrounding the topic that must be covered in order to meet the needs of the SEO analysis searcher. Consider what questions you may be asked about the subject and conduct research on those phrases.

If at all feasible, get out into the actual world and ask individuals and SERP internet research explorers in your target SERPs demographics what SERP features they could be looking for or what SERP questions they might have about it.

2. Find out who your Google competitors are and what they are doing.

How To Outrank Your Competition on Google

Start looking into who ranks well in these SERP spaces after you understand what content you need to do well for an organic search results topic.

If they’re already doing well in this area, it’s safe to assume they’re doing something well. There are exceptions to this SERP rule, so keep an eye on the competitors in the market you’re pursuing.

Once I’ve discovered a competitor, I prefer to put their website through a SERP tool to see how they’ve done for relevant search terms over time.

This will provide me with some baseline SERPs information to establish whether these research results are long-term or whether they are a recent jump, as well as whether it is even worthwhile to pursue them further at this time.

Examine how your competitors organize their material once you’ve figured out what they’re doing in the space you’re targeting.

Examine how they provide their material and how the site keyword search structure around that issue is set up. When working on your site, this information will serve as a starting point.

That being stated, do not plagiarize your competitor’s material. Use it as a starting API point, but plagiarizing keyword research strategies information can only cost you in the long run.

As corny as it may sound, you want to figure out what your SERP competitors are doing well and then improve on it.

3. Keep Intent in Mind

With the evolution of search engines throughout time, especially with Google’s latest deployment of BERT research results, it’s more vital than ever to understand the keyword intent behind the queries you’re providing SERP content for.

While there are numerous tools available in the SEO field to uncover themes and keywords, I’ve always found that searching for a query in an incognito window is one of the greatest methods to determine the intent behind it.

You might conduct a basic search for a single phrase and notice that the on-page results include extra educational research content related to the topic – similar to a “what is…” result.

This can help you figure out what content has to be developed (or changed) in Google shopping results to meet the SEO search’s SERP requirements.

4. Don’t Forget About Your Google Shopping Results Site’s Structure

How to Create a Site Structure That Will Enhance SEO

Creating material for a certain topic is simply one part of the jigsaw research. It’s critical to organize your resource’s SEO tools material in a way that makes sense to crawlers and demonstrates that you’re an expert on a particular topic.

You should see more enhanced results around these terms if search engines recognize that you are providing more relevant material around a certain subject.

Using breadcrumbs to highlight the flow of your site is one of the best methods to establish this authority. This not only serves as a second layer of results featured snippets navigation for people, but it also aids crawlers in figuring out how to navigate from point A to point B on your site.

Breadcrumbs can also allow you to update the structure of your site results without changing the URLs, which can be extremely harmful to SEO. Don’t forget to look at your top-performing competitors’ websites to see if you can learn anything from their site structure. There’s no need to recreate the wheel, and you might learn something new about how to broaden your coverage of a subject as a result.

5. It’s Time to Take Control

Because Google has incorporated more intelligent techniques to analyze and deliver information to match user queries, it’s critical to create a logical subject structure on your site to make this content easier to process. This provides a compass for your content results, and authors, to use when writing.

Make sure your material fulfills the promise you made to the reader entirely and clearly. Avoid filler, jargon, and unnecessary SEO words. Keep in mind that quality trumps quantity!

It’s almost entirely about quality, but it’s also about discoverability. Make sure you’re using the research keywords and phrases that people will type into Google to find solutions to their SEO problems.

Then, make sure you’re keeping track of your own and your competitors’ SEO performance. Set resources and advanced SEO goals for yourself and continually seek to improve research.

If you accomplish this, you’ll start to dominate your competitors. If you want to dominate your competitors contact [email protected] for a free consultation or call (469) 536-8478.

8 Steps to Building Content Pillars to Improve Your Site’s SEO

content pillar seo

In the world of search engine optimization, content pillars are sometimes overlooked. They do, however, provide an excellent content technique to boost traffic and ensure that your site is seen as authoritative content.

You’re probably aware that having a strong content marketing plan is critical for your website’s content success and you’re digital marketing platform. Do you know what to do if your content isn’t getting the attention it deserves? Or if your content revenue isn’t increasing despite your best efforts to create new marketing content?

I’ve been in similar situation before and have to come up with fresh approaches to boost my content strategy. Content pillars are one of the most powerful ways I’ve encountered. Instead of focusing on a content keyword, pillar content focuses on a certain content marketing topic. A single pillar can be used to generate a lot of useful content.

Pillars are major subjects or themes that aid in the identification of content clusters. Pillar marketing pages focus on a single topic or keyword, allowing for further in-depth reporting via cluster blog articles that connect back to the pillar marketing page. You may have heard these referred to as flagship or cornerstone marketing content.

Pillar Cluster Content Strategy

Content pillars have a plethora of potential advantages. These are some of them:

  • Make your material more navigable for search engines and users.
  • Improve the ranks of content marketing pages that are linked to.
  • Create content that caters to your clients’ needs.
3 Types of Pillar Page and How They Help With Ranking

There are three primary sorts of pillar pages, and the one you employ is determined on your content marketing objectives. These are some of them:


How-to articles provide value to your brand by allowing you to establish yourself as an expert on a certain subject. If you want to target many people who are looking for information, how-to pages are a wonderful content solution results.

Articles that explain content things

“What is” or “What are” pillar pages are a good fit for long-form blogs. These will delve into a specific content topic pillars in greater depth. You can break down the subtopics into more content segments and chapters, which is helpful when dealing with a difficult content results subject.

Creating Content Pillars

When it comes to important strategies such as the online pillar strategy, planning is always essential. Here are some steps that will help apart from putting considerable effort into SEO content writing.

Defining The Content Pillar

When it comes to “defining” the online content pillar, it practically simply means choosing a theme. Although it may sound simple, it can be fairly difficult as the chosen topic should be broad enough to be broken down into several detailed parts. Even with that said, it should also be brief enough to be developed on a media content pillars page.

When dealing with these, the main focus should not be on the specific keywords. For starters, you should first think about your business as well as what the current niche is in the market. It would depend on your overall content innovativeness when it comes to marketing such as how you can satisfy your audience or how to become different from your pillars competitors.

Naturally, it doesn’t all depend on you. You can also join hands with your company’s social media marketing collaborators, audience, and clients to plan out and carry out some of your ideas. It would be better and easier to talk with your products sales or support team so that you can deal with the top audience or customer’s questions brands better.

You can come and ask your top customers why they have chosen your company or why they continue to work with your schedule. You may notice that most of the content pillar pages are all about guides and how-to pages, this is because such formats coincide with user searches and can easily be elaborated on in complementary articles.

When it comes to these topics it could be a great idea to validate the potential of the topic pillars by listing the possible groups of business pages that could be derived from it. Additionally, keep in mind that creating this map will also help you structure your content pillar strategy in advance.

Choosing Related Content Keywords

This is where keyword research comes in. Keywords are always important when it comes to any content, even if it does not completely focus on keywords, they are still equally important. You can also use some online tools, both free and paid can prove useful for your tasks. Here are some of them:

  • Google Keyword Planner
  • UberSuggest
  • SEMrush
  • Ahrefs

Even Google itself has search auto-completion suggestions that can be useful for identifying keywords. Finding out what users are searching for can help you discover new content ideas. And then, you will need to analyze the SERP competition for each of the selected keywords. Discard terms that have a very low search volume or that do not align with your business objectives.

Pillar Content Topical Groups And Keyword Maps

After creating a list, you can then proceed to look back at this content list, and have them all grouped up. This will create what’s also known as a mind map which you can create using the first level of content. Moreover, you can even set up the pieces as well as publications in a way that delves deeper into the topic around these and would then expand further.

Just as properly grouping them up, you can proceed to identify the connections between the many different groups. Most people may find this step relatively difficult as it can be pretty complex as tips. This is because just as it is with the topics, you will again have to avoid making the group pages too vague or, on the other hand, too specific for its social media calendar readers.

When working on these group pages for a pillar content strategy, you should ensure that these pages are not so similar to all your other pages so that they do not end up competing with each other. Remember that any of these scenarios may work against your media SERP ranking.

Do note that in most cases, the pillar page also content links to several supporting publications, after all, there is no brand consensus when it comes to the ideal number of supplementary pages.

Main Pillar Content Strategy

At this point, you have already chosen your main core topic, keywords, as well as additional content pieces, with all these in place, you would need to provide time and dedication, with that said, you might consider outsourcing content writing social media campaigns services.

When it comes to writing the content for the main pillar, professionals say to include previous content on blog social media group pages. It is recommended that you regularly content update it and link it correctly whether you yourself or someone else works on it.

In any case, you will still need to perform a content audit and reclassify it into the different content groups. Identify gaps in those pieces that can be addressed in the main pillar. Map out where you can link them and start writing a new content cluster.

Working On Social Media Calendar Content Pages

It is advised by professionals that if you are still reusing content on group pages, then it is important to update it accordingly. These should be applied and implemented to the objectives of your pillar page and check the SEO. As a tips, you can also change the title and metadata accordingly if necessary. 

Promoting The Content (such as social media posts or social media marketing)

Having a content pillar strategy can be really useful, however, keep in mind not to leave all the work to Google later. Promote your pillar page using some of these techniques that professionals recommend:

  • Establish strategic media content strategy partnerships with other websites and link the content
  • Guest post on third-party authority sites and share social media collaboration links
  • Apply off-page SEO techniques and list backlinks from relevant planable social media sites
  • Consider working with influencers (or micro-influencers) on social media posts or social media marketing who could boost day traffic on your page

Planable Content Pillars Guides

A topic’s authoritative overview is required in guide forms. Multiple pages should provide help and link to it after it has been written.

Remember, the goal of these sites is to provide exactly what your social media strategy visitors are looking for. To do so, think about who your target audience is. This will assist you in determining the type of pillar content you should develop.

As you can see, there are numerous benefits to including content pillars on your website. Knowing what these pages have to offer will help you reach the goals you set for your blog and website. Just make sure your pillar pages’ content is focused on your audience’s inquiries interlinking and what they want to learn. This will assist you in ensuring the success of your efforts.

What Are Content Clusters How to use them to Power up your SEO

Image to Text Google Only a Factor in Images Search, According To Google

image to text google

Google Says What?

According to Google, alt text is only a factor for image search, not general online search. Google using the alt text as a ranking factor is limited to image searches and it contributes nothing to a basic web search.

What is Alt Text?

Alt text, also known as alt tags and alt descriptions, is the textual language that appears on a web page in place of an image if the image fails to load on the user’s screen. This text aids screen-reading technologies in describing images to visually challenged readers and assists search engines to crawl and rank your page more effectively. The alt text communicates not only the image’s content but its context as well. Alt text, which is frequently confused with the alt tag, is technically part of the HTML code, although it simply contains the description of the picture contained in the alt tag and not the entire attribute.

Images in Search Engine Land

Finding the ideal image might be difficult at times in the search engine land. You must use the exact keyword and hope that the image is available. This is when an image search engine comes in handy. Without these search engines, you’ll have to sift through hundreds of similar photos in the hopes of finding one that works. Worse, you might see one you like but don’t know how to get to it. Image search engines, thankfully, exist to make your life easier. Popular picture search engines and reverse image search engines can help marketers find what they’re looking for.

Various Extract Text Tools

Text extraction, also known as keyword extraction, is a machine learning technique that employs machine learning to automatically scan text and extract relevant or core words and phrases from unstructured data such as news articles, surveys, and customer service issues. Nowadays, anyone can use a variety of extraction text applications, particularly those available online. You may this from any image with the text extractor. You can upload an image or a document (.pdf) and the program will extract text from it. You can copy it to your clipboard with a single click once the file has been extracted.

Testing Google’s Image Multisearch

Google multisearch is the most recent and new inventive search function and technology of Google that allows anyone to search by image file and then add text to that image search. According to Google, this allows users in testing the “move beyond the search box and ask questions about what you see.” Google multi search allows you to utilize your camera’s phone to search for an image file using Google Lens, and then add a text query on top of the image search. Google will then display you visual search results based on both the image and the text query.

How does Google multi search function? Simply launch the Google app on Android or iOS and tap the lens camera icon to the right of the search box. Then, point the camera at something nearby, utilize a photo from your camera, or take a photograph of something on your screen. Then, to bring it up, slide up on the results and press the “+ Add to your search” option. You can add words to your photo inquiry in this area.

Mueller’s Explanation

This is explained by Search Advocate of Google John Mueller during the Google Search Central SEO office-hours hangout on March 18. Mueller addresses multiple questions on alt text, which leads to several lessons about how it affects SEO. Adding alt attributes to photos is recommended from an accessibility standpoint because it aids visitors who use screen readers. When it comes to SEO, image text is recommended if you want your image to appear in image search results. Alt text, as Mueller shows, adds little value to a page in terms of online search ranking. Alt text is used to help in image search. Mueller is asked if alt text or images to text for decorative images should be included, which is connected to the title of this page. This is a judgment call, according to Mueller.

image ALT

When using alt text in general, Mueller recommends focusing on the accessibility aspect rather than the SEO side. “I believe it is entirely up to you; I can’t speak for accessibility, so that’s the only point of view that exists; however, from the standpoint of SEO, the alt text aids us in better understanding the image for image search; and if this image isn’t important to you for image search, feel free to do whatever you want with it.”

He also added that it is something for decorative images; you’re not always interested in them. You don’t care about image searches for things like stock photos because you know the same image may be found on multiple other websites. You are free to do whatever you want there. In this scenario, I’d focus on the accessibility aspect rather than the basic SEO aspect. We would not argue that a textual webpage has more value because it includes graphics. We simply notice the alt text and apply it to the image, and then we can use it to better understand the image if someone searches for it. It’s not that the image-enhanced homepage would rank higher in a text-based online search.”

Search Engine Optimization Implications

Alt Texts SEO

Mueller is asked if it is still necessary to use alt text when the image itself has content about another issue related to alt text. Mueller advocates against adding text in photographs at all, but believes alt text could be useful in this case. “I believe that if you have text and photos, it is ideal to place the text immediately on the page itself.” These days, there are many new ways to show the word on a website, so I wouldn’t try to use text in images and then use alt text to help with that. I think alt text is a fantastic way to help with this, however, text in photographs should be avoided if possible.”

The topic continues with the question of whether alt text is useful when there is text on the page that describes what is in the image. In this case, the text on the page would suffice for search engines in terms of SEO. However, adding alt text is still a good idea for people who use screen readers.

“From a broader viewpoint, the alt text not only acts as a substitute or explanation for the image, which is especially crucial for those who can’t see individual images and rely on screen readers, but it also helps search engines comprehend what the image is about.”If you already have the same description for a product around the image, we have most of what we need for search engines, but it may still make sense to provide some form of alt text for that specific image for people who use screen readers.”

Make it Descriptive

Alt Text as Poetry

Mueller underlines the importance of using detailed alt text. The text should convey what’s in the image to people who can’t see it. The use of generic content, such as reiterating product names, should be avoided. “In a case like this, I’d avoid instances where you’re stating the same thing over and over again.” So, rather than utilizing a product’s title as the alt text for a picture, explain it slightly differently. So that’s the kind of suggestion I’d make in that situation. It is not recommended to simply copy and paste the same content from a page as an alt text for an image because it neither helps search engines nor users.

If you feel you need help with your alt-text for images and photos, give us a call at (469) 536-8478 or contact [email protected]