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Personal Injury Attorney Aaron A. Herbert is a specialist in personal injury trial law and is proud to be one of less than 2% of attorneys in the State of Texas Board Certified in Personal Injury Trial Law by the Texas Board of Legal Specialization. When choosing an attorney to fight for the compensation you deserve, choosing an attorney who does not specialize in personal injury law could mean ending up with no compensation at all. Hiring Aaron Herbert means hiring an attorney that has been certified by the Texas Board of Legal Specialization as an attorney that has substantial, relevant experience in the area of Personal Injury law as well as demonstrated, and tested, special competence in that area of law. As an attorney who is Board Certified in Personal Injury Trial Law, Aaron Herbert has handled over fifty jury trials and has extensive knowledge of the law of evidence, procedure, and other substantive law involved in the trial of personal injury cases.

Competition Analysis

We noticed that one of The Law Office Of Aaron A Herbert’s competitors in San Antonio, TX was doing very well and had very little digital platform presence on the internet. As a result of our findings, we looked deeper into the Personal Injury Law firm’s digital competition in San Antonio and found the opportunity to quickly rank in Google SERPs and reach page 1 of organic searches for Personal Injury Law was very high. We developed a strategy to SEO injuryattorneyoftexas.com with high user experience (UX) and we developed a new law practice mission statement and unique value proposition. We further designed client appeal vanity videos and photos and added website mobile optimization with Immigration clients as the focus audience.

The Law Office Of Aaron A Herbert’s Google reviews were sparse by comparison to the #1 ranking competitor but acceptable, nonetheless. We recommended The Law Office Of Aaron A Herbert establish an aggressive Google review campaign among existing and past clients and further set up a standard operating policy in the office to obtain Google reviews and client testimonials.

We developed a 80+ page comprehensive Digital Marketing Strategy for The Law Office Of Aaron A Herbert to be funded and executed in 2023 & 2024.

The strategy included:

Phase I- recommended and executed See: injuryattorneyoftexas.com

Newly designed UX superior high-converting website with updated on-page content,
Mobile Optimized
New mission statement
New Unique Value Proposition
Chatbot for enhanced UX,
Cameo video on the homepage expanded and indexed thought leader content marketing strategy and campaign to earn greater Google organic search visibility and to rank higher in Google searches for the main practice focus areas and principal organic searches
Photos & videos displaying what it feels like to be The Law Office Of Aaron A Herbert’s client
Expanded client information with more in-depth client experience information
Expanded practice area descriptions with photos & videos.
Specific focus on Personal Injury Law for Statewide client appeal & attraction
Expanded Client Testimonials page
Results page for client outcomes
Website in English and Spanish
Communities we serve pages for all practice areas

Phase II–

Google My Business account with Google reviews process
On-page SEO and page indexing to enhance on-page SEO for better Google ranking in organic search.
New, fresh audience appealing thought leader content focused on client-relevant content written, SEO optimized, Indexed, formatted, cross-referenced, and published to the website in English & Spanish (74 articles)
Native video thought leader content SEO optimized and published on the website (Work in progress)
Google Ads (PPC) campaign with $5000.00 per month spent focused on top organic search words and phrases for Personal Injury Law
AI enhances Robot videos for practice areas and general practice Law firm objective recommendation language
Google certification for Local service ads for The Law Office Of Aaron A Herbert
Social media posting

Results:

Phase I & Phase II of the comprehensive Digital Go-to-Market Plan fully executed except native video production.

The results are astounding! injuryattorneyoftexas.com monthly traffic has increased over 487% with 29,000 website visitors in the last 90 days via 76% organic search & 67% mobile smartphone-generated searches.

The chatbot, email system, and telephone calls are producing website visitor conversions. The new website has produced 146 conversions over the last 90 days.

Google (ahrefs) reports injuryattorneyoftexas.com is currently ranking for 9,589 keywords/Key phrases. injuryattorneyoftexas.com now ranks #1 or near the top on page 1 of Personal Injury lawyers for almost every town in San Antonio and surrounding cities’ organic searches. The Law Office Of Aaron A Herbert and Aaron A Herbert with the help of Mach 1 Design has accomplished its goal of becoming one of the most visible and recognizable Personal Injury law firms in San Antonio.

Google Analytics:

487% Increase in website traffic
486% Increase in new Users
2,233% Increase in Conversions
3.34 Average touchpoints to conversion

Estimated monthly SEO clicks value $171k

Additions:

100 New practice area pages added
60 New communities served pages added
74 New thought leader articles published

Accomplishments:

1500 Additional keywords added
9589 Organic keywords ranking
4206 Improved ranks
8100 Backlinks added
683 SEO technical errors fixed