PPC / GOOGLE ADS FOR LAW FIRMS

Every dollar aimed at a signed case.

Legal keywords are among the most expensive clicks money can buy — which makes unmanaged Google Ads the fastest way for a firm to waste a marketing budget. Our certified specialists build and manage campaigns measured in cost per signed case, not clicks.

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WHY IT MATTERS AND WHAT WE DO

In legal PPC, precision is profit.

When a click can cost more than a steak dinner, the campaign lives or dies on details: exact-match targeting for case-generating searches, aggressive negative keywords blocking job-seekers and DIY researchers, ad copy that pre-qualifies callers, and landing pages built to convert — not your homepage. We manage every layer, and your firm owns the account and its data, always.

Campaign build in your own Google Ads account — you own it

Keyword and match-type strategy tuned to case-generating searches

Negative keyword lists blocking wasted legal-adjacent clicks

Ad copy testing with bar-compliant claims and extensions

Dedicated landing pages and call tracking for true ROI

Monthly reporting: spend, calls, consultations, and cost per case

PROOF FROM A PUBLISHED CASE STUDY

3 conversions every day

Piri Law’s Google Ads campaign — targeting top immigration search phrases alongside Local Services Ads — feeds an intake system producing 274 conversions in 90 days, about three every day, and 22+ new cases monthly.

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QUESTIONS ATTORNEYS ASK US

How much do Google Ads cost for law firms?

Clicks range from a few dollars for niche practice areas to hundreds for competitive injury terms. Our published campaigns have run $1,000–$6,000 monthly in ad spend; the audit tells us what competing in your market actually takes, and we’d rather run a focused budget than a bloated one.

Who owns the ad account and its data?

You do — always. The campaign is built in your firm’s Google Ads account, so the history, audiences, and performance data stay yours even if we part ways. Agencies that hold accounts hostage are a red flag.

GET STARTED FREE PROPOSAL

Stop renting clicks. Start buying cases.

The free audit shows what your competitors are bidding, where your market’s cheapest signed cases are hiding, and what a managed campaign would look like in your account.

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