SYS / PPC PAID ADVERTISING & LSAS

Fill your pipeline this month.

SEO builds your future; paid ads fill your pipeline now. Our certified specialists run Google Ads and Local Services Ads for law firms with one metric that matters: cost per signed case — not clicks, not impressions.

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WHY IT MATTERS FOR LAW FIRMS

Legal clicks are expensive. Wasted ones are worse.

Legal keywords are among the most expensive in all of advertising — competitive injury and defense terms can cost hundreds of dollars per click. At those prices, an unmanaged campaign doesn’t underperform; it hemorrhages. Every dollar needs targeting, negative keywords, and landing pages built to convert.

Local Services Ads changed the game for law firms: you appear above regular ads with a Google Screened badge and pay per lead, not per click. We handle the certification, the profile, and the dispute process for unqualified leads — alongside traditional search campaigns tuned to your practice areas and market.

WHAT’S INCLUDED EVERY ENGAGEMENT

Managed spend, measured in signed cases.

Google Ads campaigns built and managed by certified specialists

Local Services Ads certification and Google Screened setup

Keyword and negative-keyword strategy tuned to your practice areas

Landing pages designed to convert paid traffic into consultations

Call tracking and conversion reporting down to cost per signed case

Seasonal and budget optimization — spend more when it converts

PROOF FROM A PUBLISHED CASE STUDY

Paid search as part of a system that works.

22+ new cases per month

PIRI LAW FIRM · IMMIGRATION · DALLAS

Piri Law’s campaign paired Google Ads targeting top immigration search phrases with Local Services Ads certification — as part of the full system generating 22+ active new cases monthly and an 8,000% traffic increase.

READ THE FULL CASE STUDY →

QUESTIONS ATTORNEYS ASK US

Before you call.

How much should a law firm spend on PPC?

It depends on your market and practice area — our published campaigns have run from $1,000 to $6,000 per month in ad spend. The audit tells us what your competitors are spending and what it takes to compete; we’d rather recommend a smaller, well-managed budget than a big wasted one.

What are Local Services Ads and do I need them?

LSAs appear above everything else in local searches with a Google Screened badge, and you pay per lead rather than per click. For most consumer-facing practice areas they’re the highest-ROI placement available — and most firms haven’t set them up correctly.

PPC or SEO — which should my firm do first?

They answer different questions. PPC produces leads this month; SEO compounds into an asset that produces them for years. Most of our case study campaigns run both — paid fills the pipeline while organic rankings grow.

GET STARTED FREE PROPOSAL

Stop paying for clicks that never call.

The free audit shows what your competitors spend, where your market’s cheapest signed cases are hiding, and what a managed campaign would look like.

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