PPC / SOCIAL FOR LAW FIRMS

Reach them before they search.

Search ads catch people already looking for a lawyer. Social advertising reaches them earlier — building your firm’s name in your community so that when the need arises, they come to you directly.

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WHY IT MATTERS AND WHAT WE DO

The firm they’ve seen beats the firm they haven’t.

Legal decisions are trust decisions, and trust builds through familiarity. Targeted social campaigns put your attorneys, results, and community presence in front of your market repeatedly and affordably — so your search ads and rankings convert better because the name is already known. Social also enables targeting search can’t: geography, language, life events, and lookalikes of your past clients.

Campaign strategy built on your market and past client profile

Geographic, demographic, and language targeting

Ad creative production: video, attorney features, and results

Retargeting visitors who didn’t convert the first time

Bar-compliant ad copy and disclaimers

Cost-per-lead reporting alongside your search campaigns

PROOF FROM A PUBLISHED CASE STUDY

Familiar before the first call

Piri Law’s campaign paired social media presence with search — building recognition in Dallas’s immigrant communities in two languages as part of the system generating 22+ cases monthly.

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QUESTIONS ATTORNEYS ASK US

Do social media ads really produce legal clients?

Rarely as a last click, often as the reason the last click happened — social builds the familiarity that makes people search your name directly. Retargeting also recovers visitors who researched you but didn’t call.

Which platforms work best for law firms?

Depends on your clients: Facebook remains strongest for most consumer practices, with short-form video growing fast, and language-targeted campaigns matter enormously in bilingual markets. We follow your market’s data, not trends.

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Be the name they already know.

The free audit maps where your market spends time online — and what a targeted social campaign would cost to own it.

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