← LAW FIRM SEO
SEO / AEO FOR LAW FIRMS
When AI answers, be the answer.
Your next client may never see ten blue links. They’ll ask Google’s AI, ChatGPT, or Perplexity — and get one answer with a few cited sources. Answer Engine Optimization (AEO) makes your firm the source those answers cite.
Get my free proposal
WHY IT MATTERS AND WHAT WE DO
AI search changed the game. Most firms haven’t noticed.
A growing share of legal questions — “what happens after a DWI arrest,” “how much is my injury case worth,” “best immigration lawyer near me” — now get answered directly by AI, above or instead of traditional results. Those answers cite sources, and the sources win the trust. Getting cited isn’t luck: answer engines favor pages with clean structured data, direct question-and-answer content, verifiable expertise, and a consistent entity footprint. That’s buildable — and we build it into every page. Our own website carries answer-engine schema on every service page, which is exactly the standard we hold client sites to.
AI visibility audit: what ChatGPT, Gemini, and Perplexity currently say about your firm
FAQ and Q&A schema markup on every practice area and service page
Answer-first content structure — direct answers AI can quote, with your name on them
Entity building: consistent firm data across the sources AI engines trust
Structured data for attorneys: credentials, reviews, and locations machine-readably verified
Citation tracking: monitoring when and where AI answers mention your firm