CASE STUDY CRIMINAL DEFENSE · DALLAS

Hindieh Law

How 214 Release / Hindieh Law went from 15 website visitors a month to thousands of keyword rankings and a steady stream of new criminal cases in the DFW metroplex.

2,402%

New keyword rankings

160%

Conversion increase

12+

New cases · Per month

01 THE CHALLENGE

Fifteen visitors a month in a market of millions.

Attorney Ray Hindieh founded 214 Release / Hindieh Law in early 2021 in the Bishop Arts District of Dallas, with a goal of becoming a recognized criminal defense name across the DFW metroplex — with a special commitment to serving Hispanic and Latino families.

The starting point was stark: a landing-page website drawing roughly 15 visitors per month, ranking for just 106 organic keywords. In a metroplex where someone facing charges calls the first credible firm they find, that visibility wasn’t going to win cases.

02 THE STRATEGY

Content velocity in two languages.

We built a digital go-to-market plan around one insight: criminal defense searches are urgent, specific, and — in this market — often in Spanish.

Full website audit and DFW criminal defense competition analysis

36 thought-leader articles written, optimized, and published in six weeks

On-page SEO targeting urgent criminal defense searches

Bilingual content strategy — roughly half of site traffic now arrives in Spanish

Mobile-first optimization for clients searching in a crisis

Content marketing plan tied to the firm’s chosen practice areas

03 THE EXECUTION

Six weeks from plan to published.

Mach 1 Design finished the project in six weeks. Within just two weeks of publishing, the site was ranking for 800 additional organic keywords — and kept climbing week over week.

04 THE RESULTS

From invisible to unavoidable.

Hindieh Law now ranks for 3,426 keywords and phrases, with the site generating a consistent monthly flow of new criminal cases.

Hindieh Law case study infographic: 2,402% new keyword rankings, 160% conversion increase, 12+ new criminal cases per month, 800+ keywords ranked in two weeks, six weeks from strategy to execution, bilingual English and Spanish, with the Hindieh Law criminal defense website shown on desktop and mobile

THE OUTCOME IN SHORT

“In just two weeks the site was ranking for 800 more organic keywords — and growing weekly.”

From the published case study 214 RELEASE / HINDIEH LAW · CRIMINAL DEFENSE · DALLAS

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