01 THE CHALLENGE
Federal cases don’t come from one city.
Heath Hyde spent more than a decade as an Assistant District Attorney in Dallas County before crossing over to defense. His practice covers the highest-stakes federal work — white-collar crimes, healthcare fraud, tax fraud, cybercrime, and narcotics — where clients may be anywhere in Texas when the indictment lands.
That’s the marketing challenge unique to federal defense: unlike a local injury or divorce practice, the client base is statewide. Ranking in one city isn’t enough — the firm needed visibility everywhere in Texas a federal case can originate.
02 THE STRATEGY
Rank everywhere an indictment can land.
We built heathhydelawyer.com around a statewide footprint — city-level pages across Texas so that wherever a federal case begins, Heath Hyde appears in the search.
03 THE EXECUTION
No ramp-up. His words, not ours.
The campaign went to work immediately — site, content, and statewide pages live without delay. In Hyde’s own words: no ramp-up whatsoever, straight to work, with signed clients arriving within the first month.
