01 THE CHALLENGE
A second market, from a standing start.
With injuryattorneyofdallas.com established across DFW, attorney Aaron A. Herbert set his sights on San Antonio — a major metro with its own entrenched personal injury players and zero existing visibility for his firm.
Entering a new market means starting from nothing: no rankings, no local reviews, no brand recognition. The playbook that won Dallas had to be rebuilt for a new city’s searches, suburbs, and competitors.
02 THE STRATEGY
The proven playbook, localized.
We launched injuryattorneyoftexas.com as a dedicated San Antonio presence, running the same two-phase go-to-market plan that won DFW — tuned to a new market.
03 THE EXECUTION
Proof the playbook travels.
The San Antonio launch followed the Dallas blueprint — site, content, paid campaigns, and local optimization — demonstrating that the results weren’t a one-market fluke but a repeatable system.
