CON / STRATEGY FOR LAW FIRMS

The plan before the spending.

Most firms buy marketing services piecemeal and hope they add up. A written go-to-market strategy comes first: your market analyzed, your competitors mapped, and every dollar sequenced toward signed cases.

Get my free proposal

WHY IT MATTERS AND WHAT WE DO

Every case study on this site started as a document.

McKay, Piri, Hindieh, Herbert — each campaign began with a comprehensive written strategy: market and competitor analysis, positioning, a unique value proposition, and a phased plan naming exactly which services would run, in what order, and why. That document is what separates a campaign from a collection of invoices — and it’s yours to keep whether or not we execute it.

Full market and competitor digital analysis

Firm positioning and unique value proposition development

Phased go-to-market plan: what runs, when, and why

Budget allocation across SEO, ads, content, and site

Measurable goals: rankings, traffic, and signed cases

A written document your firm owns, whoever executes it

PROOF FROM A PUBLISHED CASE STUDY

30+ page written strategy

Piri Law’s engagement began with a 30+ page comprehensive strategy executed across two phases — the plan behind the 22+ cases per month and 8,000% traffic growth that followed.

READ THE FULL CASE STUDY →

QUESTIONS ATTORNEYS ASK US

What if I already have marketing running?

Then the strategy audits it — what’s working, what’s wasted, and what’s missing. Most firms we analyze are overpaying for some services and completely missing others.

Do I have to hire you to execute the plan?

No. The strategy is a standalone deliverable — a complete playbook your firm owns. Most clients have us execute it because we wrote it, but that’s your call.

GET STARTED FREE PROPOSAL

Get the plan. Then decide.

The free proposal is the first chapter of your strategy: your market, your gap, and the sequence to exploit it.

Get my free proposal