01 THE CHALLENGE
A crowded market searching in two languages.
Attorney Michael Piri — fluent in Spanish and French — set out to make Piri Law one of the most visible immigration firms in the DFW metroplex. Our market audit found a top-ranking competitor with a surprisingly thin digital presence behind its rankings: the opportunity to reach page one for immigration searches was wide open.
But immigration clients search in more than one language, and hire the attorney they can understand and trust. Winning this market meant building everything twice — in English and in Spanish.
02 THE STRATEGY
A 30-page plan, built bilingual from day one.
We developed a comprehensive two-phase digital go-to-market strategy for Piri Law, executed across 2022 and 2023.
03 THE EXECUTION
Both phases executed. No shortcuts.
The full plan went live — website, content engine, paid campaigns, and review process. Within 90 days the new site drew 4,000 visitors, 76% from organic search, producing 274 conversions — about three every day — through chat, email, and phone.
