01 THE CHALLENGE
A new firm in a market someone else owned.
Attorney Lindsey McKay set out to become the recognized personal injury lawyer in East Texas, focused on car and truck accident victims and mass tort cases. The starting point: a single landing page with zero web traffic, zero organic rankings, and no presence in Google search results at all.
Our audit of the Sulphur Springs market found a dominant competitor ranking well — but with a surprisingly thin digital footprint behind those rankings. The opportunity to reach page one quickly was high. Someone just had to build for it.
02 THE STRATEGY
Build the brand the market was missing.
We developed a complete go-to-market plan for McKay Law — a new website, a new mission statement, and a content engine aimed at the searches injured East Texans actually make.
03 THE EXECUTION
No ramp-up. Straight to work.
The new site launched with practice area pages, videos, and optimized content in place — and the first signed clients arrived within days of going live, not months. The review process turned every won case into visible proof for the next prospect searching.
