In the world of search engine optimization, content pillars are sometimes overlooked. They do, however, provide an excellent content technique to boost traffic and ensure that your site is seen as authoritative content.
You’re probably aware that having a strong content marketing plan is critical for your website’s content success and you’re digital marketing platform. Do you know what to do if your content isn’t getting the attention it deserves? Or if your content revenue isn’t increasing despite your best efforts to create new marketing content?
I’ve been in similar situation before and have to come up with fresh approaches to boost my content strategy. Content pillars are one of the most powerful ways I’ve encountered. Instead of focusing on a content keyword, pillar content focuses on a certain content marketing topic. A single pillar can be used to generate a lot of useful content.
Pillars are major subjects or themes that aid in the identification of content clusters. Pillar marketing pages focus on a single topic or keyword, allowing for further in-depth reporting via cluster blog articles that connect back to the pillar marketing page. You may have heard these referred to as flagship or cornerstone marketing content.
Content pillars have a plethora of potential advantages. These are some of them:
- Make your material more navigable for search engines and users.
- Improve the ranks of content marketing pages that are linked to.
- Create content that caters to your clients’ needs.
There are three primary sorts of pillar pages, and the one you employ is determined on your content marketing objectives. These are some of them:
How-To’s
How-to articles provide value to your brand by allowing you to establish yourself as an expert on a certain subject. If you want to target many people who are looking for information, how-to pages are a wonderful content solution results.
Articles that explain content things
“What is” or “What are” pillar pages are a good fit for long-form blogs. These will delve into a specific content topic pillars in greater depth. You can break down the subtopics into more content segments and chapters, which is helpful when dealing with a difficult content results subject.
Creating Content Pillars
When it comes to important strategies such as the online pillar strategy, planning is always essential. Here are some steps that will help apart from putting considerable effort into SEO content writing.
Defining The Content Pillar
When it comes to “defining” the online content pillar, it practically simply means choosing a theme. Although it may sound simple, it can be fairly difficult as the chosen topic should be broad enough to be broken down into several detailed parts. Even with that said, it should also be brief enough to be developed on a media content pillars page.
When dealing with these, the main focus should not be on the specific keywords. For starters, you should first think about your business as well as what the current niche is in the market. It would depend on your overall content innovativeness when it comes to marketing such as how you can satisfy your audience or how to become different from your pillars competitors.
Naturally, it doesn’t all depend on you. You can also join hands with your company’s social media marketing collaborators, audience, and clients to plan out and carry out some of your ideas. It would be better and easier to talk with your products sales or support team so that you can deal with the top audience or customer’s questions brands better.
You can come and ask your top customers why they have chosen your company or why they continue to work with your schedule. You may notice that most of the content pillar pages are all about guides and how-to pages, this is because such formats coincide with user searches and can easily be elaborated on in complementary articles.
When it comes to these topics it could be a great idea to validate the potential of the topic pillars by listing the possible groups of business pages that could be derived from it. Additionally, keep in mind that creating this map will also help you structure your content pillar strategy in advance.
Choosing Related Content Keywords
This is where keyword research comes in. Keywords are always important when it comes to any content, even if it does not completely focus on keywords, they are still equally important. You can also use some online tools, both free and paid can prove useful for your tasks. Here are some of them:
- Google Keyword Planner
- Keywordtool.io
- UberSuggest
- SEMrush
- Ahrefs
Even Google itself has search auto-completion suggestions that can be useful for identifying keywords. Finding out what users are searching for can help you discover new content ideas. And then, you will need to analyze the SERP competition for each of the selected keywords. Discard terms that have a very low search volume or that do not align with your business objectives.
Pillar Content Topical Groups And Keyword Maps
After creating a list, you can then proceed to look back at this content list, and have them all grouped up. This will create what’s also known as a mind map which you can create using the first level of content. Moreover, you can even set up the pieces as well as publications in a way that delves deeper into the topic around these and would then expand further.
Just as properly grouping them up, you can proceed to identify the connections between the many different groups. Most people may find this step relatively difficult as it can be pretty complex as tips. This is because just as it is with the topics, you will again have to avoid making the group pages too vague or, on the other hand, too specific for its social media calendar readers.
When working on these group pages for a pillar content strategy, you should ensure that these pages are not so similar to all your other pages so that they do not end up competing with each other. Remember that any of these scenarios may work against your media SERP ranking.
Do note that in most cases, the pillar page also content links to several supporting publications, after all, there is no brand consensus when it comes to the ideal number of supplementary pages.
Main Pillar Content Strategy
At this point, you have already chosen your main core topic, keywords, as well as additional content pieces, with all these in place, you would need to provide time and dedication, with that said, you might consider outsourcing content writing social media campaigns services.
When it comes to writing the content for the main pillar, professionals say to include previous content on blog social media group pages. It is recommended that you regularly content update it and link it correctly whether you yourself or someone else works on it.
In any case, you will still need to perform a content audit and reclassify it into the different content groups. Identify gaps in those pieces that can be addressed in the main pillar. Map out where you can link them and start writing a new content cluster.
Working On Social Media Calendar Content Pages
It is advised by professionals that if you are still reusing content on group pages, then it is important to update it accordingly. These should be applied and implemented to the objectives of your pillar page and check the SEO. As a tips, you can also change the title and metadata accordingly if necessary.
Promoting The Content (such as social media posts or social media marketing)
Having a content pillar strategy can be really useful, however, keep in mind not to leave all the work to Google later. Promote your pillar page using some of these techniques that professionals recommend:
- Establish strategic media content strategy partnerships with other websites and link the content
- Guest post on third-party authority sites and share social media collaboration links
- Apply off-page SEO techniques and list backlinks from relevant planable social media sites
- Consider working with influencers (or micro-influencers) on social media posts or social media marketing who could boost day traffic on your page
Planable Content Pillars Guides
A topic’s authoritative overview is required in guide forms. Multiple pages should provide help and link to it after it has been written.
Remember, the goal of these sites is to provide exactly what your social media strategy visitors are looking for. To do so, think about who your target audience is. This will assist you in determining the type of pillar content you should develop.
As you can see, there are numerous benefits to including content pillars on your website. Knowing what these pages have to offer will help you reach the goals you set for your blog and website. Just make sure your pillar pages’ content is focused on your audience’s inquiries interlinking and what they want to learn. This will assist you in ensuring the success of your efforts.
