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digital marketing trends for small businesses

6 Important Small Business Digital Marketing Trends

Table of Contents

Why Start Implementing Marketing Trends?

Innovative strategies for gaining a competitive advantage and propelling your organization forward is the new trend for small businesses to adapt. Due to the sheer versatility it provides, major firms now embrace digital marketing. When done correctly, it is both cost-effective and methodical. And, without a question, it is the most effective approach for small firms to obtain a competitive advantage nowadays.

The world of marketing moves at the speed of light. Marketers embraced digital transformation more than ever before as they reacted to ever-changing virtual and hybrid business landscapes. To further understand, what really is a marketing trend? It is the process through which businesses adjust their business models, goods, and internal structures to new, digitally-driven consumer trends. In marketing, this digital transformation entailed organizations shifting their marketing mix to include more digital channels, such as shifting away from print advertising and toward social media. 

In 2021, total digital ad spending is expected to exceed $389 billion. Staying current with trends and utilizing the most up-to-date equipment is critical to the success of any business. Here are some digital marketing trends that every small business should be aware of:

1. Take Advantage of Artificial Intelligence

Today, Artificial Intelligence (AI) is the route ahead in terms of adopting digital marketing techniques. For one thing, it provides better insights into client behavior as well as more reliable information for better decision-making.

To acquire deeper insights, a small business can now evaluate client or target customer data. Then, try out alternative tactics and see if they work with measurable outcomes. Personalized, personal, and relevant messaging help to effectively promote what a small business has to offer.

2. Engagement via Live Videos

going live marketing trend
going live marketing trend

Popular brands make extensive use of live videos as a potent marketing tool. Small companies, such as local bakeries and restaurants, can also benefit from this marketing trend as well. Now is the perfect time for new businesses to go live and connect with their target audience on a deeper level. For live videos, social media networks such as Facebook and Instagram are the go-to options for more engagement. 

One of the biggest perks of going live is getting to know customers and connecting with them on a more personal level.  Interacting with followers and customers can help a business establish authenticity and develop a level of trust among them. Customers who can identify with the business from which they are purchasing are more inclined to return in the long run.

3. Social Media Marketing 

social media marketing
social media marketing

Social media has proven to be a huge boon to digital marketing throughout the years. Social media marketing can be simple and inexpensive. It’s also straightforward. A small business may get started with just a company profile on Instagram or Facebook. Attracting new clients and followers becomes easy once posts are started to be uploaded on a regular basis. For increased visibility, it is recommended to automate social posting and repost previous blogs.

A small firm can gain deeper insights into user demographics and target consumers accordingly with effective social media marketing. Using trending hashtags can also assist enhance the reach of your posts – use posts to showcase products and sell what a business has to offer for additional exposure.

4. Utilize Socia Media Stories

social media stories
social media stories

Tell an interesting story as people enjoy stories, and well-known brands use storytelling to market their products and services. Instagram has noted around 500 million active users on a daily basis. But with such a figure, the question is, are you interacting with them? Social media platforms promoted the stories to a wider audience and this can be accomplished through the use of blog entries, vanishing stories, polls, live sessions, and podcasts.  If readers like what a brand is saying, it will likely receive more If readers like what a brand is saying, it will likely receive more conversions.

It is also one of the more effective techniques to capture the interest of potential buyers. A brand must communicate with them and learn about their likes and dislikes, then explain what your brand has to offer and how it can benefit them. Personalization increases conversions.  Facebook is also a wonderful medium for small businesses to tell their brand narrative. Furthermore, a business may sell things on Facebook’s Marketplace and use the data to analyze customer trends.

5. Geofencing Technique

geofencing techniques
geofencing techniques

Geofencing is a very successful method of acquiring clients based on their geographic location. Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi, or cellular data to activate a pre-programmed action when a mobile device or RFID tag enters or exits a geofence, which is a virtual barrier set up around a geographical area.

This is a wonderful option if your business caters to a local audience, as it increases brand awareness the smart way. You can instantly attract potential clients by using sophisticated pop-ups, like A/B testing and the use of user mapping tools can both be beneficial.

6. Locally Targeting Ads

local ad targeting
local ad targeting

Before becoming global, businesses must first go local, and the first step is to target local clients. One method is to target local ads, which is one of the most efficient digital marketing tactics for small businesses. This will enable the link between customers and local businesses that may be of interest to them.

It is recommended to keep up with the latest trends and t Try out new approaches to see what works and what doesn’t. Do not be afraid to experiment with new platforms and techniques to better target your audience’s demography.

Why Now?

Every year, we discover new and surprising digital developments that create the groundwork for marketing’s future. Even in a tough year like 2021, we have not yet been let down. If anything, digital marketing trends in 2022 are expected to be some of the most ground-breaking ever, and this is why small businesses should adopt these digital marketing trends right now and utilize how powerful these are in growing their business.

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