When it comes to the path of online success, it is important to be familiar with what Technical SEO is. Before going too deep into the topic, let us first run through what SEO is. The world of search engine optimization is wide. Apart from that, search engines such as Google also tend to constantly and continuously change their own search engine ranking algorithm.
With this constant change and development, there are lots of SEO strategies that may have worked before but then changes the next year. With all that said, it is a great idea to start early. If you’ve noticed that your site doesn’t seem to be attracting a great amount of traffic, then it is time to improve your site’s SEO.
What Is Technical SEO
Technical SEO is another main part of SEO that focuses on the website and server optimizations. Doing so will also help search engine spiders crawl. Apart from that, it would also be easier to record and index your site more effectively. Achieving these feats will help improve your site’s organic rankings.
What Makes Technical SEO Important?
If you’re looking forward to improving your website’s SEO to appear more visible in search engines, then it is a major factor to focus on the technical quality of your site. In fact, simply getting company team members and executives on board can be a tricky task.
If SEOs don’t take the time to optimize critical technical aspects of your site that influence page speed, indexing, and more, it could mean lost traffic and revenue. To deal with more details, here are some essential technical tasks SEOs should take care of to help increase organic visibility.
Guaranteeing Site’s Search Crawlability
Technical SEO in itself’s goal is to assist these search engines spiders crawling through your site, however, the purpose is defeated if the crawl is not achieved. Therefore, it is important to have your site crawled and easily accessible to crawled search engines and users using some valid crawl status codes. Something that experts would point out is to make sure your site’s SEO pages would want to have a 200 HTTP status code included within their crawl index.
Some people may not know this, but HTTPS has been long known as a ranking factor, in fact, as long as 2014. It is also considered to be a good technical SEO strategy to use HTTPS as there is no good reasons for not using HTTPS to encrypt your site. Some may also suggest you migrate if your site is still running on HTTP.
It is easy to determine if your site sits on HTTPS by taking a look at your browser’s URL bar. Simply look for the padlock on the left side of your crawl URL and if there is, then you are running on HTTP, if there’s none, then you’re not. Search marketers should also ensure their robots.txt files aren’t blocking pages they want to be indexed. Also, keep in mind that misplaced disallow directives could prevent crawlers from viewing your pages at all.
Improving The User’s and Page’s SEO Technical Experience
When it comes to SEO, it is only a natural step to also improve the user’s experience with your website. This is because users would less likely to convert to sites that are unable to offer them satisfactory experiences, these unsatisfactory user experience includes slow-loading pages and such.
When it comes to search engines such as Google, they would usually encourage site owners to optimize their technical structures in order to prevent these events from happening, allowing their content to shine in the free technical SEO search results.
One tip to improve the experience of your page is to make sure that your created website is mobile-friendly. Users will likely find it a pain if your site is unresponsive and difficult to navigate, thus they would be less likely to convert. However, having a responsive website design will adjust itself automatically so that it can be navigated and read easily on any device.
Search engines, especially Google, make it clear that having a responsive site is considered a very significant ranking signal by its algorithms. It is important to keep up with the modern ways of using technology, and as clearly as it is, the number of mobile users is growing. Apart from that, we can also refer to the introduction of Google’s ‘mobile-first right approach to indexing content which makes a responsive site audit tool more valuable now than ever.
With all that said, it would seem that it is an important step to make sure that your site is fully responsive and will display in the best format possible for mobile, tablet, or desktop users. Apart from mobile-friendliness, it is also important to look at the website’s right speed as mentioned earlier.
Speeding Up Your Core Web Vitals
It is only normal that search engines would prefer and hold sites that load faster in higher regard, after all, page speed is another factor considered an important ranking signal. It is only natural after all, if you yourself are presented with a slow website, would you stay and wait for its right slow loading on the Google search console? Most of the time, the answer is no. In fact, there are many ways to improve your core web vitals speed, these include the following:
- Using faster hosting.
- Use a fast DNS (‘domain name system’) provider
- Minimize ‘HTTP requests’ – keep the use of scripts and plugins to a minimum
- Use one CSS stylesheet (the code which is used to tell a website browser how to display your website Google search console) instead of multiple CSS stylesheets or inline CSS
- Ensure your image files are as small as possible (without being too pixelated)
- Compress your web pages (this can be done using a tool called GZIP)
Fixing Broken Technical Internal And Outbound SEO Links
Fixing broken internal and outbound links can also help with improving your page’s experience. This is because when there are broken blog links detected, it may be indicated as another signal of poor user experience. After all, no one would want to click a link and find that it doesn’t take them to the page they’re expecting.
A list of broken internal links can be found in your Site Audit report, and you should fix and identified issues either by updating the target URL or removing the URL link.
Dealing With Duplicate SEO Contents
Some people may not think of it as much of a problem, however, in reality, content that is duplicated may become confusing for the welcome users, not just but even for the search engine algorithms. It can also be used to try to manipulate search rankings or win more URL traffic.
Because of these, the search engines are usually not keen on it, it also depends on the most popular search engines, Google and Bing which advise competitive webmasters and page owners to fix any duplicate content issues that they are able to find.
These issues can be tended to by Preventing your CMS from publishing multiple versions of a page or post for example, by disabling Session IDs where they are not vital to the functionality of your website and by getting rid of printer-friendly versions of your content. As well as using the canonical technical SEO tools link element to let search engines know where the ‘main’ version of your content resides.
Things To Keep In Mind With Google Search Console
The search engine result pages can only show a set amount of pages on the first page, and as a matter of fact, reaching the second of farther URLs result pages will drastically affect your site’s performance. Therefore, there are certain technical characteristics and checklist that search engines would give preferential access to treatment days. These include the earlier mentioned a secure connection, a responsive design, or a fast loading time.
Here are some tips you can do to make sure your technical SEO is up to scratch. By keeping in mind these premium terms, you can help to ensure that the security and structure of your site meet the expectation of search engine algorithms, and are rewarded in search results accordingly.
Adding A Technical SEO Tools Structured Data Markup
For those that are unaware, a structured data markup is a code that you add to your website to help search engines better understand the content that is posted on it. Naturally, this will help search engines to record or index your site more effectively, ultimately resulting in providing more relevant party Microsoft user results.
Apart from that, you should also be mindful of the structured data that enhances the search results. This is commonly done through the addition of the so-called ‘rich snippets. This also applies to using structured data to add star ratings to reviews; prices to products; or perhaps, even reviewer software information.
Apart from all those aforementioned facts, these enhanced results can also affect and improve your click-through rate (CTR), which is due to the fact that they are more visually appealing and highlight immediately useful information to searchers. The Click-through rate robots, as the web name suggests, will generate additional domain traffic to your site.
Remember that because sites with results featuring higher CTRs are generally considered to receive preferential treatment in search engines, it may also be worth making the effort to add structured data to your site.
Be Mindful Of Redirect Chains And Loops
Remember that you should always avoid having your redirects create a loop as well as sending users or search engines via multiple domain redirect, which is called a redirect chain. In the first place, the redirect’s purpose is to simply send users from point A to point B.
These SEO practices usually include an Issues tab in Site Audit that will highlight any issues that exist in relation to redirect chains and loops. If there are any robots problems detected, then you can fix these issues by updating all redirects in a chain to point to the end anonymous user blog session target, or by removing and updating the domain redirect causing the loop as an SEO beginner guide.
Free Technical SEO SSL
SSL stands for Secure Sockets Layer, which is essentially a type of security technology that creates an encrypted link between a web server and a browser. Figuring out whether a website is using these solutions can be relatively easy as the website URL will be starting with ‘https://’ instead of the ‘http://.’
Talking about an XML sitemap, it is essentially a file that helps search engines to understand your website blog whilst they are crawling and visiting it. In essence, you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page is. In most cases, it also contains useful anonymous user session information about each page on your site, including
- when a page was last modified;
- what priority it has on your site;
- how frequently the free SEO tools are updated.
These so-called AMP are basically Google-backed projects whose goal is to speed up the delivery of content on mobile devices through the use of special code known as AMP HTML.
AMP versions of your web pages load extremely quickly on mobile devices. They do this by stripping your content and code down to the bare bones, leaving text, images, and video intact but disabling scripts, comments, and forms.
Because they load so fast, AMP versions of pages are far more likely to be read and shared by your users, increasing dwell time and the number of backlinks pointing to your content, all good things from an SEO point of view. On top of that, Google sometimes highlights AMP pages in prominent carousels in search results, giving you an important search bump.