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digital marketing tactics

10 Digital Marketing Tactics Utilized by Top Brands

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There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past when businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers.

Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics and digital marketing software, it is far easier to guess — nay, estimate — customer behavior… and cater to it! Online marketing has enabled businesses to gain treasured insights to customers’ minds.

When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.

These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.

What is Digital Marketing Today?

Digital marketing is the use of the internet and electronic devices to make your business known to your existing and new customers both locally and internationally. It is a means of advertising done through digital platforms like social media, email, mobile apps, websites, and search engines’ marketing strategies.

In today’s digital world, marketing is about connecting with your prospective customers in the right place and at the desired time, selling them with goods and services they need at the right time. This means that you need to target them where they spend most of their time and in this case, it is the internet. Digital marketing encompasses a range of marketing activities such as content marketing, email marketing, search engine optimization, mobile marketing, and more.

That being said, below, we’ve compiled a list of the digital marketing tactics used by all the famous business brands in the world.

1. Combine SEO and Content Digital Marketing

SEO used to be a function of coding. Today, most of the metrics included in Google’s algorithm have to do with the material and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better to continue than using a single type of material.

More content – As more businesses embrace content marketing, competition continues to get tougher. Everything you do online is drowned in noise and information overload. If it’s SEO many businesses are doing it. If it’s posting good and original content, many are doing it. So, to beat them, you need to publish better and more content. According to HubSpot data, publishing at least once a week is critical for ROI and ROI drops pretty precipitously when you publish less frequently. However, it’s not about quantity or quality, but an ideal mix of both.

Valuable content – Material should be entertaining, informative, or make the reader feel something. Valuable content marketing strategy encourages subscription to your email, sharing, comments, and other actions that contribute to ROI.

Original content – Content can be audio, video, or text but when you decide to use one or all of these digital content, ensure it is good and original. If you can’t create unique, compelling, and good material by yourself, you can hire an expert to create content for your website and social media platforms. This is where you will need a powerful content marketing plan like never before.

Appropriate content – As you can see from this infographic from Occam’s Razor, you need to produce click content that’s right for each stage in the conversion process (and your metrics need to match your goal with each piece of keywords content).

content digital marketing

Knowing where a visitor is in the conversion process isn’t always easy, but, if you’ve done a good job of coding SEO content (applying tracking codes so you know what type of content drove them to visit your site) and use tools that let you track where users have been before, you can make an educated guess as to what blog content they need. By delivering the right material at the right time, you’re more likely to convert the audience.

Reach is important. The more visitors you bring to your site, all things being equal, the higher your SEO ROI. This is one of the reasons it’s important to have several social platforms and have links on your content so the audience can easily share your blog content. You should share your material once it’s published and here’s a schedule recommended by Kissmetrics:

In addition to sharing your own content, you should share content created by other great companies/ experts. Many SEO experts recommend you share 20% of your promotional click content and 80% other valuable content you find.

2. Have a Visible Presence on Relevant Digital Social Media Marketing Platforms

Being seen online is the key to success for every business, especially in today’s world where almost all businesses have gone digital. It is one of the ways to stand out from the crowd. For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of SEO social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and according prospects and build your online presence strategy there.

3. Optimize Your Digital Website for Mobile-First Browsing Marketing

To ensure your material is mobile-friendly, your SEO website and social media networks are accessible on desktops and mobile devices. Customers are currently using smartphones and tablets to access the web. So, it is crucial to make your website and SEO  content accessible to users on all screen sizes including a phone.

4. Use the Right Tools Digital Marketing

Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on. In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop digital marketing strategy SEO campaign expertise in using them and applying the insights in the right context compared to offline audience marketing.

5. Be Awesome at Digital Design Marketing

Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some search tools to help with complete automation.

Canva – is a great tool for creating social media images whether you need them for your profile or as images to include in posts. One aspect of Canva I really like is the templates that help design great looking images even if you know nothing about layout or what fonts go together. They’re constantly adding new images and tools, such as infographic templates, to help you out.

Photoshop – granted it’s expensive, but Photoshop is a great design tool. Luckily, you can now get the entire creative cloud from Adobe for as low as $29/ month if you’re in school and a little more to use for business. It used to be more difficult to use Photoshop, but now there are tons of SEO science tutorials on YouTube and Photoshop now includes little mini tutorials if you hover over the buttons.

Kuler – If mixing colors isn’t your forte, then Adobe Color is for you. It lets you import an image and get the colors used or you can choose a digital marketing strategy channels color to get colors that coordinate well with it.

6. Create an Email List for Marketing

This should be done from the beginning of your business. If you are on the startup SEO phase, you need to make an email list when planning. Ensure to gather people’s digital marketing program emails where you will be sending them any updates and progress of your business marketers. For digital marketing, send them useful campaign information but avoid spamming them.

7. Spend on Digital Advertising Marketing

Online advertising, including PPC (pay per click) campaigns such as Google Ads, Microsoft Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, and mobile ads are great to support digital marketing ads search success.

8. Use Marketing Infographics

People love infographics because they are attractive. Note that our brains can process pictures ads must quicker than text. A picture is worth a thousand words, and people will share them more often than texts for marketers.

Here are some examples of the best content infographics that awesome SEO marketers have created and used to resonate channels and reading the channel with their digital marketing audience.

9. Closely Watch Your Marketing Analytics

Almost the other end of the spectrum from creativity is search analytics, but that’s exactly the combination you need for digital marketing channels’ success. Google Analytics is perfect for understanding critical elements of your website and how the audience navigate through it. If you’re trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a company test drive using data from Google’s e-commerce page.

For analytics outside of Google Analytics strategy, a number of great tools exist. You can use people individual analytics marketing tactic from each network channels campaign (ie. Facebook, Pinterest, etc), you can bring them all to one place by 

using a dashboard brand program such as Cognos (from IBM), or you can pay for some more powerful tools to gain more search insights.

10. Integrate Digital Marketing Channels Strategies and Campaigns Across Channels

Integrating across these schemes can be really challenging, especially in a larger firm where different teams may manage different platforms or where different ad agencies handle different aspects of marketing, such as content marketing, paid, and social. But, integrate you must to achieve true digital marketing success channels.

A big part of conversion is social media marketing frequency and unless efforts are coordinated, you lose out on media marketing social brand frequency.

Let’s talk about how you go about integrating across these company plans that contribute to digital marketing strategy search success.

Free digital marketing strategic planning

The first step in integration is to have a strategic scheme. Don’t have one, here’s a search link to creating a digital marketing plan page.

Coordination comes from strategic elements such as messaging, but even elements such as mission and digital marketing campaigns goals strategy help integrate efforts by creating an umbrella under which teams create material, infographics, and the metrics used to assess the strategy.

Creative marketing meetings

Bringing everyone together is important. Everyone should have time to share marketing social media brand channels elements they’re working on and get input from the group about ways to extend a particular effort across multiple platforms and creative social media marketing efforts.

Having a style guide is a must. In the style guide, list the color palette, fonts, and approved variations so there’s consistency across your marketing ads efforts (including traditional advertising). Copies of various sizes and types of logos, images of the digital marketing company program people strategy leadership skills team, and other graphic social media marketing elements may be part of the search style guide.

A master guide digital marketing plan

There needs to be a point person in charge of digital marketing success and that person is key to coordinating efforts across teams. Some search organizations have an approval process where the top person must approve everything before it goes live. I’m not a big fan of this digital marketing inbound approach because it can slow the strategy process down and, unlike traditional advertising strategy, digital media ads is a fast-flowing river where putting in a dam causes the flow to back up and allows accumulation of a lot of flotsam and jetsam, which is both stinky and further jams the strategy pipeline.

A better strategy is to use a digital master calendar or another device, such as an app, to allow people to post content marketing on what they’re working on, the assets they plan to use, and when the creative effort will go live. But, it’s not enough to post free digital marketing plans, but everyone should be required to check this master reviews strategy calendar every day to see where the people’s plans fit into those already in the marketing digital advertising strategy works.

For instance, reusing a graphic created by another guide digital marketing team not only saves time and money strategy, it creates a visual search that helps consumers (customers and potential customers) associate the two efforts–and increases the content marketing ads frequency.

Your Turn

Digital marketing is a must for your business success, and we hope our list of tactics will keep you headed in the right company social media marketing learning direction. These tactics are tried and tested and when you implement them effectively, you can get ahead of your people’s brand competition.

If you want your business to succeed online in today’s digital world, then these digital marketing strategies will come in handy company campaign. What tips would you add to this list? Tell us in the comments below!

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