9 Tips to Create Highly Engaging Content

Producing content can be done by anyone nowadays.

However, this does not mean that you’re producing quality content. There could be content without a purpose that is not effective. You need to consider the goals of your content marketing strategy. In doing so, you have to consider how to write engaging content that would also allure the audience.

Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. Therefore, before going on through how to create engaging content, it is best to familiarize ourselves, with what exactly is considered engaging content.

What is engaging content?

It all depends on whom you ask and how it’s measured. For me, engaging content is all about getting results, such as:

·   increase in traffic

·   clicks

·   opt-ins

·   conversions

·   sales

·   comments

·   likes

·   mentions

Any of these metrics can be used to measure engagement when you make content.

Here’s something else to keep in mind. If your content doesn’t engage your readers, they simply won’t consume and retain the information. This will end up being a big waste of your time, money, and resources.

Don’t get me wrong. I’m not saying it’s easy to successfully create engaging content.

If you’re currently putting outposts, images, and videos that are average at best, it’ll take some more effort on your part if you want to see some results.

But it’s worth it. If you put in the extra effort to focus on improving your content marketing strategy, it will ultimately help your business make more money.

Not sure where to start? That’s what I’m here for.

Here are the top 9 tips for producing engaging content for your audience.

1. Be original

Today, it’s tough to make content that’s 100% unique.

There is probably someone else out there who is talking about the same thing, took a similar photo, or conducted similar research. That’s okay.

The idea is to produce content that stands out. With so much competition, it’s no surprise that producing engaging content is the biggest challenge for marketers:

How can you overcome this? Be original.

Yes, you can still blog about a topic that’s been previously discussed. But don’t write it the same way everyone else has. Add your unique voice and spin to the subject.

Share personal experiences – nobody else had them.

Often, marketers try to come up with the most cost-effective solution to create engaging content. They pay some writers with no experience to write blog posts at $20 per article.

Well, like anything else, you get what you pay for. You can’t expect this type to be original and engaging content.

Write your content so that it’s unmistakably your own. Put your personality into everything you produce. In doing so, you’ll end up growing a loyal group of followers and readers.

Again, this takes more time and effort, but it’ll be easier for you to increase your engagement metrics this way.

2. Produce actionable content

I just talked about the goals of your marketing campaigns.

What do you want? If you don’t know the purpose when you make content, the consumer won’t have any idea either.

You need to know what you want someone to do after they consume a piece of your content.

For example, let’s say you’re promoting a new product on your website. You decide to blog about it. This is a great idea, but that alone won’t get people to buy the product.

Your post needs to highlight the features and benefits, how it can be used, how you have used them, and how they can improve the lives of the consumers.

This primes the reader to make the purchase. Let’s look at an example of that.

This blog post from BuildFire talks about how to hire a developer to build your mobile app. But as a custom app building platform, the team wants its audience to use its software instead:

3. Publish accurate information

If you’ve been reading my blogs for a while, you know how much I love to include statistics and research within my content.

I recommend you do the same.

But you need to be careful of the information you publish. Basically, anyone can put anything on the Internet today. It’s important that you recognize the quality and accuracy of the websites you’re sourcing.

You may come across a relevant statistic, but if it’s on some no-name blog and doesn’t include a data source, you can’t know for sure whether the information from the engaging content is accurate.

That’s why it’s best to source your information from authority sites only. In addition to making sure the source is reputable, make sure it’s recent.

Information changes at a rapid rate.

A statistic or study from ten years ago may not be relevant today. But if your content provides up-to-date and accurate engaging content info, people will be more inclined to engage with it.

Here’s another tip to keep in mind: don’t let your old content go to waste. Just because you published something in 2012 doesn’t mean you can’t refresh it with 2018 information.

Look at how HubSpot uses this strategy to keep its content as up to date as possible:

First, they changed the title when you make content. This lets their readers know the post has been updated with new data.

But that’s not all it does. HubSpot even tells you the exact date when the team updated the post.

It’s an effective strategy to create engaging content.

This shows everyone the website strives to publish accurate information, which readers find more engaging.

If you really want to wow your audience, you could conduct research yourself, producing your own study. This will help you stay original, which I discussed above.

Yes, this will be more difficult and time-consuming. But now you know for sure the results are accurate and 100% unique.

Even if someone else conducted a similar study, the results won’t be exactly the same, and yours will be more up to date.

4. Tell a story

 While data is important, it’s easier for people to relate to stories than to naked facts on making engaging social media posts and other engaging content.

That’s why we read books, watch movies, binge-watch television shows, and keep up with reality and celebrity news. We want to know what comes next in the story.

You can learn how to increase sales by mastering the art of storytelling.

Telling a story will help you connect with your audience. It can also improve your credibility on a subject, great on how to create social media content.

For example, let’s say you’re writing a fitness blog. If you tell a story that happened during your personal certification training, your audience will realize you’re qualified and knowledgeable on the topic.

They are more likely to read what you have to say as opposed to reading content produced by someone who has never worked out a day in their life. This could be a great strategy on how to create content for social media.

You want to share stories that stimulate an emotional response from the audience:

The graphic above explains how our brains react when we have an emotional connection to a story.

Speak in a way that’s relatable to your audience. Try to evoke powerful emotions such as joy, fear, or sadness.

Just make sure your story advances your goal and encourages the reader to complete the action you want them to take.

5. Make your audience think

Being original is one thing. But being thought-provoking is another. It’s an art.

The idea behind thought-provoking content is that the reader can relate to what you’re saying. You don’t always need to talk about a concept in black and white terms.

Let the readers’ imaginations run wild in that grey area.

Ask questions with no definitive answers. Paint a picture with some abstract scenarios.

But make it relevant to current events, pop culture, and our daily lives. This will keep your audience hooked and help them with engaging social media posts. This type of strategy can also help stimulate discussions in the comments section of your content. As a result, people will keep coming back to your website to check in on the discussion.

Ultimately, this is great news for you in terms of your traffic and engagement content metrics. Each visit increases the chances of conversion.

6. Use visuals

I know I mostly talked about written engaging content so far.

But your overall content marketing strategy is much bigger than that. Pictures and videos need to be incorporated into this strategy.

Take original photos. It’s easy to take and edit photos without hiring a professional.

Look at how visual elements are being incorporated into blog posts over the past four years:

That’s because marketers recognize how much of an impact visual elements have on their successes.

You can also enhance your content by building infographics. As I said earlier, if you conduct your own research, you will have original content.

Infographics take this concept to the next level. Since people remember images more than text, they will be more likely to retain information if it’s in the form of a picture or graph.

Produce videos. The possibilities with video content are nearly endless. This also works especially on engaging social media posts. Here are a few of my favorite suggestions:

·   “how-to” videos

·   product demonstrations

·   entertainment

·   discussions

·   interviews

Add videos to your website, posts, email newsletters, and social media channels.

7. Master your headlines

Before your content can be consumed, it needs to be clicked on.

That’s why you need to focus your efforts on creating clickable headlines. Whether it’s on your website, social media channels, or organic search results pages, your headline will be the first thing people see.

If you’ve got boring headlines, people have no reason to click.

Just don’t give it all away with your engaging content headline. For example, if your headline says something like “Men eat more than women,” nobody will have a reason to read the article.

But if it intrigues them with a question which sex eats the most, it will pique the readers’ interest, and you’ll get more clicks.

Here’s a look at some of the best-performing headlines on Facebook and engaging social media posts.

Our top 5 insights:

1. Instructional headlines drove the most Facebook engagement.
2. Curiosity headline phrases – ie. those that hinted, teased or questioned something – tended to fare a lot better on Twitter.
3. The top headline phrase on Facebook had 590x more average shares than the top headline phrase on Twitter.
4. The ideal headline length is 11 words and 65 characters, according to the most shared headlines on both Facebook & Twitter.
5. The top Facebook headlines are no longer published by low-quality entertainment publications, but instead by authoritative news sites.

If you’re a publisher or content creator, the findings of this report will be relevant to you. You’ll learn which headline types actually work on Facebook and Twitter, and best practice techniques for writing headlines that click.

Headlines need to be specific and reveal enough detail to really draw readers in.

In our study analyzing 100m of the best headlines across Facebook and Twitter, we found the ideal headline length to be 11 words and 65 characters

The most engaging Facebook trigram in 2017 “will make you” garnered 8,691 shares on average.

In our updated study, however, the top phrase “of the year” managed 26,702 average shares – or 3x the amount.

We found that…

• YouTube content has always been behind the most shared Twitter headlines, but with 494% growth since 2017, that ownership has turned into a monopoly.
• The headline phrases that came top on YouTube in 2019/20 gave way to fairly sensational and hyperbolic content – ie.

– “in the world”

– “the power of”

• YouTube videos featuring “the truth about” also generated a lot of engagement on Twitter. The most shared YouTube videos on Twitter revolved around politics and K-pop.
• Four new domains entered the race in 2019/20 including time.com, forbes.com, pscp.tv (Periscope) and thegatewaypundit.com.
• Periscope signals the rise of live video, while The Gateway Pundit – a far-right political news site – is reflective of the 2020 US elections.
• The BBC, The Independent, BuzzFeed, and Mashable all dropped out of the race in 2019/20.

Facebook

• YouTube, once third, is now firmly in position #1 for the most shared headlines, growing by an almighty 3000%. The most shared YouTube videos in 2019/20 were overwhelming “how-tos”.
• Seven domains entered the race in 2019/20 – six of which were news publishers:

– cnn.com

– dailymail.co.uk

– nbcnews.com

– washingtonpost.com

– cbsnews.com

– time.com

• Entertainment websites dropped off dramatically in 2019/20 – particularly lesser-known and low-quality sites like icreative.am or apost.com. Boredpand.com and BuzzFeed.com managed to hang around, but dropped 5 and 8 places respectively, out of the top 10 domains.

As we know, Facebook began culling clickbait headlines in 2017, but on January 19th, 2018 the social media giant also announced it would start prioritizing news engaging content from trustworthy sources.

Further refinement to this algorithm was announced on June 30th, 2020, centering around boosting original and authoritative news reporting.

And we can see this preferential treatment of news publishers as clear as day in the comparison above.

This, along with the decision to move away from clickbait headlines, has undoubtedly impacted the most shared Facebook phrases we’ve examined throughout this study.

If anything, we know now that our updated headline findings are based on more reliable sources.

So, if you’re a publisher and you’re reading this, you can feel that bit more confident in applying the results of this research to your own engaging content.

Headline phrases that drive the most Facebook engagement

In our analysis, we looked at the most popular three-word phrases, known as “trigrams” that gained the highest average shares on Facebook.

We find trios satisfying, memorable, and impactful (see what we did there 😉).

This pattern of communication has been used for centuries in everything from poetry to film, religion, and advertising.

With this in mind, we chose to prioritize three-word phrases throughout our headline research. Working well with how to create social media content.

These phrases could have started or ended the headline, or even connected it somewhere in the middle.

They are as follows…

In our sample of the best headlines, the phrase “of the year” came in at number one, followed closely by “in X years”.

While they sound similar – ie. both time-centric – we found their usage to be pretty different.

The headlines returning for “of the year” were concerned with rankings and awards – ie. person, film, sportsperson, or meme of the year.

Most shared “of the year” headline examples:

• Greta Thunberg: TIME’s Person of the Year 2019 (time.com 2.1M shares)
• American Girl’s 2020 girl of the year is 1st doll with hearing loss (goodmorningamerica.com 557K shares)
• Adult Akech named Model of the Year at British Fashion Awards 2019 (cosmopolitan.com 424K shares)

The second phrase, “in X years”, returned headlines centered around newness, with the trigram often making up part of the longer phrase “for the first time in X years”.

Coincidentally, this phrase also combines the second (“in X years”), third (“for the first”), and fourth (“the first time”) most popular trigrams.

Most shared “Newness” engaging content headline examples:

• Photographer And His Wife Plant 2 Million Trees In 20 Years To Restore A Destroyed Forest And Even The Animals Have Returned (boredpanda.com 3.1M shares)
• Himalayas visible for first time in 30 years as pollution levels in India drop (sbs.com.au 2.3M shares)
• The Most Beautiful Flower Garden In The World Has No Visitors For The First Time In 71 Years And I Got To Capture It (boredpanda.com 832K shares)

This trigram also borders on another category: Surprise. A number of years is included seemingly to invoke shock or surprise at the extent of time…

Most shared “Surprise” headline examples:

• Foster mom raised 600 kids in 50 years — took in children no matter age or medical condition (spotlightstories.co 1.4M shares)
• George Clooney: Racism Is Our Pandemic And In 400 Years We’ve Yet To Find A Vaccine (huffpost.com 2.1M shares)
• We Are About To Witness A Rare Planetary Alignment Not Seen In 800 Years (awarenessact.com 1.1M shares)

Back to trigram #1 (“Of the year”). Why does this particular three-word phrase work so well?

Putting something or someone on a pedestal, and attaching the “of the year” accolade will generate a lot of discussion between those who agree or disagree with the decision – the “Fans” and the “Haters” so to speak – and even more so if the decision is controversial or atypical.

Supporters will share in solidarity, while many others will share to deride or mock.

With trigrams #2 through to #4, the focus on newness is about letting the audience in on the details of a rare occasion or unique set of circumstances. It builds intrigue and makes the audience want to click through to create engaging content.

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The top themes in the best Facebook headlines

To get a better understanding of the types of headlines that tended to perform best on Facebook, we categorized the top 60 trigrams.

The best headlines fell into eight main categories.

There was some crossover, but we focused on the most common patterns.

The themes included:

1. Ranking

Ranking trigrams were based on headlines that largely focused on awards or public votes.

Headline example: Joe Biden and Kamala Harris: TIME’s Person of the Year 2020 (cnn.com 418K shares)

2. Newness

Newness trigrams featured in headlines that centered around unique, rare, or one-off events and circumstances.

Headline example: For the first time in history, U.S. billionaires paid a lower tax rate than the working class (washingtonpost.com 1.2M shares)

3. Hyperbole

Hyperbolic trigrams were ones that gave way to exaggerated engaging content statements in headlines.

Headline example: Why Your Older Sister Is One of the Most Important People in Your Life (brightside.me 2.1M shares)

4. Instructional

Instructional trigrams were ones that gave way to commanding statements or phrases that suggested some sense of obligation and/or urgency.

Headline example: Everything you need to know about washing your hands to protect against coronavirus (COVID-19) (unicef.org 2.2M shares)

5. Surprise

Surprise trigrams included statements that were designed to shock or challenge standard engaging content views on a subject matter.

Headline example: There Are At Least 36 Intelligent Alien Civilizations In Our Galaxy, Say Scientists (forbes.com 990K shares)

6. Curiosity

This type of headline indicated that the content was going to reveal, explain or analyze something. This often came in the form of declarative statements ie. “here are the”, as well as listicle engaging content headlines like “X reasons why”, or prediction posts ie. “the future of”. Any headline phrase that presented some form or question was also included in this category.

Headline example: Museum Asks People To Recreate Paintings With Stuff They Can Find at Home, Here Are The Results (sadanduseless.com 3.1M shares)

7. Guidance

This headline type returned “How to” or tutorial-based headlines.

Headline example: How to make cookie cereal, the hottest new food trend (insider.com 941K shares)

8. Story

Story trigrams included headlines that were centered around a person or topic – similar to that of a case study.

Headline example: Inside the Story of How H-E-B Planned for the Pandemic (texasmonthly.com 357k shares)

Instructional headlines drive Facebook engagement

While rankings and newness topped the charts, it was instructional headlines that stole the show.

What do we mean by instructional? In this instance, we focused on modal verbs – ie. you need to, you should, you must – and any statement that required someone to do something.

We found that 13 of the top 60 most engaging content Facebook headlines were either instructional or part of a wider (commonly used) phrase that was instructional.

For example:

• you need to (#6)
• need to know (#7)
• to know about (#9)
• what you need (#19)
• why you should (#33)

These phrases can be, and were, threaded together to create popular longer phrases:

• Lilies and Cats: What You Need to Know About Toxic Plants (wideopenpets.com 841K shares)
• What you need to know about the COVID-19 vaccine (gatesnotes.com 206K shares)
• What You Need to Know About the Death of Soleimani (aclj.org 455K shares)

But what makes instructional phrases so popular with readers? Let’s talk about the connotations of trigram #6 “you need to”.

By bringing in the second person pronoun “you”, the writer of the headline places sole responsibility on the reader. It’s giving them a clear instruction and – not only that – it’s invoking a sense of FOMO: “You need to do this” subtext: “Or else…”.

Here’s a perfect example of that in the wild…

Now let’s dig a little deeper into trigram #7 “need to know”.

Commonly, this phrase refers to the practice of providing or receiving only the most important information. Think of the term “on a need to know basis” when you make content.

In the same way, a headline featuring “need to know” is clearly communicating to readers that they will get a concise overview of the most critical elements of the engaging content story. In other words, it’s teasing what the article will reveal.

In the same way as above, it also evokes a bit of FOMO: “You need to know this” subtext: “Everybody else does.”

Hyperbole is one of the most successful headline categories

Superlatives are words that exist in three forms and are used to highlight different degrees of comparison and exaggeration ie.

Much > More > Most

Great > Greater > Greatest

Phrases that gave way to hyperbolic, superlative, or generally exaggerated headlines gained a high level of engagement on Facebook.

For instance:

“One of the” #5

This trigram was very commonly followed by superlative adjectives ie. “One of the most” or “One of the greatest”.

Example headline:

• Kale is now one of the most pesticide-contaminated vegetables (CNBC 610K shares)

“Of the most” #12

These headlines also gave way to hyperbolic phrases…

• This Brown Siberian Husky Is One of the Most Beautiful Dogs on Instagram (mymodernmet.com 749k shares)

“X of the” #14

And same again here…

• 30 Of The Funniest Outdoor Signs From This Vet Clinic That Dad Joke Lovers Will Appreciate (boredpanda.com 325k shares)

“Of the best” #16

Out of all the hyperbolic and superlative words, it would seem that “best” is one of the… well… best!

• Pink Beach in Zamboanga City Philippines Is One Of The Best In The World (furrycategory.com 219k shares)

FYI: You might have also spotted “of all time” in the top 20. While this is clearly hyperbolic, we found that the majority of engaging content headlines incorporating this phrase were the result of awards or public vote, and therefore placed it in the “ranking” category.

Phrases that start or end the best Facebook headlines

Our research was driven by the need to better understand the principles of great headline writing – that’s true.

But we also wanted to get to grips with optimum headline formats and composition.

To do this, we studied phrases starting, connecting, and ending only the best headlines.

Unlike the three-word phrases above, the following trigrams sit at the very beginning of the most effective headlines on Facebook.

The thing that jumps out straight away is the number of headlines beginning with a number – or “listicles” as they’re more commonly known. Six out of twenty phrases start with a number, and three more also feature a number.

Numbers promise the reader information and actionable takeaways. They’re also a great way to make headlines more specific and, therefore, clickable, according to Brian Dean (Founder, Backlinko).

Next, it’s clear that instructional (ie. “X things to”, “everything you need”, “why you should”) and curiosity phrases (ie. “X reasons why”, “what is the”, “this is the”) are also super effective, taking up twelve out of the top 20 trigrams at the start of the most popular engaging content headlines.

But when we extended our analysis to the top 60 phrases and categorized them like we did above, guidance trigrams (ie. “how to’s”) were by far the most popular.

It seems the people of Facebook are keen to learn! 🤓

Newness and guidance words work best at the start of Facebook headlines

We took a look at the most common word at the start of the most shared headlines.

Coming in at #1 was *drum roll please* 🥁…

“The”

You heard it here first 😎

Looking beyond the obvious, we found that words suggesting newness (ie. “new”) and guidance (ie. “how”) gained some big shares.

Time-centric phrases are the most popular way to end headlines on Facebook

The top four ending phrases had significantly more average shares and were all concerned with the happenings of 2020 or what was to come in 2021 – despite the dataset being an amalgamation of 2019 and 2020 data. It’s clear that these engaging content headlines focused on the effects of the pandemic.

Time-centric headlines

General time-centric headlines also worked well despite the pandemic. Overall, nine out of the 20 ending headlines were time-centric – whether that was across the “year” or down to the “second”.

Figures were used in headlines to surprise

We also noticed that when a number ended the most shared headlines – time-centric or not – it was more often than not used to induce surprise – ie.

• FDA approves new test that could detect coronavirus in about 45 minutes (cnn.com 1.6M shares)

Figures were used in headlines for speed to insight

Alternatively, numbers were used to highlight speed to insight – ie. “In just 5 minutes”

• Lemon Icebox Pie, An Old Favorite in just 5 Minutes (youtube.com 528K shares)

Social media trends fuelled content headlines

And, if you look at #7 on the list, you’ll see that social media trends were also fuelling some of the most shared engaging content headlines.

The phrase “social media” gave way to surprise-based headlines, which turned novel or trending social media conversation into content – ie.

• Wavy Lips Are The Latest Beauty Trend Taking Over Social Media (goodlivingguide.com 397K shares).

We all use content to fuel our engaging social media posts, so why not use social media trends to fuel our engaging content?

Everyone loves to be ahead of the curve, which is precisely why this kind of content is so widely shared. Think of it as the content-conversation loop 🔁

Headline phrases that drive the most Twitter engagement

We can’t talk about headlines and not discuss Twitter. Here are the top three-word phrases on Twitter…

It seems Tweeters were very interested in the “future of” things, sharing these kinds of engaging content headlines an average of 45 times.

Most shared “future of” headline examples:

• A Look at the Future of Gaming on PlayStation 5 (46K shares)
• BTS talks Dynamite, life in quarantine & the future of their music… (28K shares)
• Rihanna Opens Up About Her New Clothing Line, the Future of Fashion, and Her Next Album (13K shares)

This same phrase was most commonly used at the beginning of Twitter headlines too…

And when it came to the top words starting headlines on Twitter, we were excited to see some interesting clues as to the engaging contents of the headline.

Two words jumped out to us here: “study” and “report”. It seems that if you’ve got research to share, Twitter is the platform to share it on.

The phrases ending headlines on Twitter were equally interesting. Like Facebook, Twitter audiences were hyper concerned with the date, time and present developments – with the top two “2020” based headlines garnering double the shares of the next most popular phrase, and the top eight headlines all ending in this way.

In fact, at least 13 of the top 20 ending bigrams here were concerned with immediacy and reactivity. Twitter audiences clearly have an appetite for current affairs. So it is best to learn how to create social media content.

How to write headlines for Facebook AND Twitter

We’ve seen that writing for Facebook is all about instruction and exaggeration if you want those shares. But what about Twitter? Is it really that much of a different beast?

We analyzed the top 60 phrases on both Facebook and Twitter, to examine headline themes side by side and answer just that.

Curiosity headline phrases – ie. those that hinted, teased, or questioned something – tended to fare a lot better on Twitter engaging social media posts.

But if you’re looking for success on both platforms, then instructional headlines – ie. “need to know” “look at the” or “what to do” – are the way to go.

The category with the biggest discrepancy between both platforms here is “story”. Audiences evidently prefer to share stories about the people and topics they love or hate on Twitter, so if your engaging content is about “the story of”, “the history of” or “the rise of”, then Twitter is the platform for you.

Of course, headline themes can overlap, and we’re dealing with very different networks and datasets here.

In fact, we found that the most shared headline phrase on Facebook had 590x more average shares than the most shared headline phrase on Twitter.

With that in mind, it’s wise not to restrict your content to Twitter. Try writing headlines for different channels, and testing what appeals most to your audience.

What are the top crossover headline phrases?

Interestingly, eight out of the top 20 engaging content headline phrases in our 100m study were the same across Facebook and Twitter.

These included:

1. at least X
2. for the first
3. here are the
4. is not a
5. of the year
6. one of the
7. the first time
8. what you need

And when it came to the top phrases starting headlines, we found that 10 phrases – or 25% of the overall sample – crossed over on Twitter and Facebook.

1. the story of
2. the top X
3. the X best
4. the X most
5. this is how
6. this is the
7. what are the
8. what is the
9. what you need
10. why you should

These kinds of phrases were more likely to entice a share, regardless of the network they were distributed on.

Use this as a reference when you’re crafting your own headlines.

8. Hook readers with your intro

Okay, so you’ve got some people who clicked on your engaging content headline. That’s great news.

However, this doesn’t mean they’ll read through all your content. In fact, research shows that 55% of your audience spends only up to 15 seconds reading your articles.

In short, they’re not actually reading it. They’re just skimming.

That’s why you need to learn how to write blog post introductions that make the rest of your post irresistible.

If you can hook the readers with your opening lines, they will be more likely to remain interested throughout the engaging content post.

This works in conjunction with your headline and CTA. All these elements should be working together toward your goal.

9. Mix up your content

Posts shouldn’t be all the same. That’s just boring.

Nobody wants to read a case study every day. Keep your audience on their toes to make sure they get excited with your content.

If one day you tell a story, the next day you talk about research. Your following post could be centered around an engaging content video.

Next, you could promote a product. Blog about recent events. Add a humorous or compelling spin to it.

Whatever you do, don’t make content go stale.

Conclusion

Producing engaging content isn’t easy. That’s why businesses agree that it’s the most challenging aspect of their marketing campaigns.

With some extra time and effort, you can figure out ways to create engaging content.

It’s all about being original and separating yourself from the crowd. Produce content that’s actionable.

All of your information needs to be accurate and up to date.

Tell stories to capture the attention of your readers. Make them think outside the box. Use visual elements to enhance your engaging content.

Focus on getting clicks with your headlines and then keep your readers interested with the opening lines and introduction.

Don’t use only one of these strategies. Mix up your content to keep things interesting.

If you follow the 9 tips I’ve listed above, you’ll find it much easier to create highly engaging content.